AdGreetz & Flipkart, India’s #1 E-Commerce Site, Partner for Third Time for Personalized ‘New Pinch Days’ Sale Campaign
AdGreetz announced its third partnership (in three months) with Flipkart, India’s #1 e-commerce site, for one of the largest, full-scale, personalized digital marketing campaigns in retail or online history. Reaching 90 percent of the online community in India, the campaign will be deployed via ads on YouTube, Facebook, Instagram and Google AdWords. AdGreetz and Flipkart have also included “smart”, hyper-relevant ads via Twitter for the first time.
The Flipkart campaign is in support of “New Pinch Days”, Flipkart’s highly-anticipated year-end sale. The two-part campaign began on December 12, three days prior to the sale’s official start. The three-day sale begins on December 15 and ends on December 17.
“AdGreetz is excited to be partnering with Flipkart, one of the world’s leading retailers, for the third time in three months, following our success with Big Billion Days and Big Diwali Sale,” said Eric Frankel, CEO and Founder of AdGreetz. “Flipkart is the most sophisticated e-commerce company that we’ve collaborated with; they realize that the way to build stronger relationships with past, current and potential customers is to converse with them on a one-to-one basis with personalized video and display ads; after all, no two customers are the same.”
Produced and deployed using AdGreetz’ proprietary platform, Flipkart’s 100,000-plus personalized ads feature a host of different consumer-specific variables, including:
- app customer vs. non-app customer
- device type: mobile (iPhone vs. Android, optimized for 3G or 4G), tablet or desktop
- multiple product categories
- hundreds of SKUs (additional SKUs based on recent search)
- three preview days (i.e. Thursday)
- which of three sale days
- credit card customer vs. cash customer
- purchase history
- device/connectivity type and many more
For a sample of the Flipkart/AdGreetz ads, click here.
AdGreetz is the industry’s leading SaaS video personalization platform that empowers brands worldwide to build stronger relationships with consumers, drive revenue and accelerate their digital transformation by allowing them to converse with (past, current and potential) customers on an individual level with billions of hyper-relevant, “smart”, data-driven, personalized, video and display messages and ads (on 18 digital and traditional channels) that engage and activate 50-500 percent better than other marketing tactics. Channels include: email, Facebook, Twitter, display, premium video, print, outdoor, point of purchase, apps, on-pack, Instagram, OTT, Snapchat, website and more.
About Flipkart Group:
The Flipkart Group is India’s largest e-commerce marketplace and includes group companies Flipkart, Myntra, Jabong and PhonePe. Launched in October 2007, Flipkart offers over 80 million products across 80+ categories and is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – innovations that made online shopping more accessible and affordable for millions of customers. Together with Myntra and Jabong, which hold dominant positions in the online fashion market, and PhonePe, India’s first UPI based payment app with offerings in nine languages, the Flipkart Group has led the transformation of commerce in India.
AdGreetz is headquartered in Los Angeles with offices in Brooklyn.