Nuteez: an apparel brand encoding comfort, fun, color in loungewear

Nuteez: an apparel brand encoding comfort, fun, color in loungewear

Life seems better in Pajamas!  Walking in home like an urban nomad wearing the most comfiest, coziest loungewear after long working hours defines the best feeling ever. These maximum relaxation outfits, exclusively ready-for-bed pieces with a generous, casual comfy fit are termed as loungewear. A Loungewear is typically more sophisticated, tailored-looking clothes for your at-home shift. It’s pretty exclusively black, gray or rich, dark solids like blue consisting of coordinating separates like tees, tanks, jackets, a gown, leggings, pants or capris you can mix and match. Wear it for running errands, having guests over or being a well-dressed houseguest yourself.  Designed by artists and designers all over the country, a brand is making people addicted to it!Launched in 2011 and entering the online market in 2013, Nuteez is a young online loungewear brand that offers a vast range of trendy and comfortable leisurewear for women, men and children.Nuteez is catering aShift from sleep to lounge. Many a times when the doorbell rings we run to change into decent clothes that are presentable in front of guests and visitors. We aim to provide Quirky colorful comfy clothes that the customers are in ease to walk around with not only within the premises of their home but to step out with for a grocery store or ice cream parlor in ease without having to change. With its commitment to comfort and quality, the brand lays absolute emphasis on quality and design. Nuteez entire online wardrobe is made in India and designed by designers based both in India and overseas.  Nuteez’s apparel line is high on quirky designs, vibrant colors and 100% cotton knit. Apparel here at Nuteez is manufactured with the threads of comfort, quality and coziness restraining the quality throughout from the quality of yarn to the manufacturing process. Every single style has been created keeping in mind tastes, preferences and love for everything creative. Presently, Nuteez clothing line is available only on leading online retail platforms and digital market places in India including; Flipkart, Amazon, Jabong, Paytm and Shopclues to name a few.The soft peach finish hand feel of Nuteez ‘scomfortable sleepwear will make you want to wear them all day long.

Nuteez’s Apparel Line

Nuteez is all about fun, colour, humour and being cozy! The apparel line of Nuteezposses every best and the comfort of loungewear that fits every individual’s style perfectly.

  • Women’s loungewear online collection includescapri sets, pyjamas, shorts, tank tops and nightgowns (with and without sleeves).
  • Men’s loungewear range includes boxer shorts, tee and shorts sets, pyjamas and PJ sets.
  • For kids,Nuteez has themed PJ sets, onesies, creepers and rompers as well as a Nuteez is a casual and lounge wear brand offering 100% cotton knitted wear.

Nuteez is also an exclusive distributor of the US based brand, LazyOne, for India that has humor based boxers for men and kids wear. Company’s two offices are located in Bangalore and Tirupurto cater service PAN India.


CEO, Nuteez  

Vijayashree is a seasoned entrepreneur possessing more than two decades of experience in the arena of marketing, operations, HR and entrepreneurship. Before incorporating Nuteez, she served the leadership positions at notorious companies like Amazon, NEC and SRM. During the first year of starting Nuteez, she also had a short stint at Inspirage as HR Director. She started in 2011 after her time slot in Amazon. Vijayashree beholds great passion for women empowerment and invests quality time in educating and encouraging women in her circle. She is a voracious reader and loves to travel.

Suresh Ganapathy

A successful business persona seasoned with 30 years of experience, Suresh laid the initial steps of his career as Merchant Exporter with Eastern Exports and widened his experience his sourcing, manufacturing, exports, Quality, Liaisoning and Overseas Marketing. His passion for apparel and its manufacturing process lead him to start his own venture that focused on end to end manufacturing and exporting. Currently, he runs his Sourcing office out of Tirupur and works with reputed international brands ( USA& Canada) and end to end manufacturing houses. His passion is his business and love for traveling and discovering new places.

Moments, Milestones and Accolades: Nuteez at a Glance


Walking the road ahead; Nuteez future goals

With the dream of becoming India’s premium loungewear brand, Nuteez has planned to expand its wings for online market expansion in 2018 and entering into the B2B segment.  Also Nuteez is gearing up for the launch of lounge and sleep wear for maternity and nursing mothers, family lounge sets and winter lounge/sleep sets.