10:52 am - Wednesday November 22, 2017

Urban Ladder Appoints Jaipal Singal as Chief Financial Officer

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Business Wire India

Jaipal Singal, Chief Financial Officer, Urban Ladder
Jaipal Singal, Chief Financial Officer, Urban Ladder

Urban Ladder, India’s leading furniture, and home decor brand today announced the appointment of Jaipal Singal as Chief Financial Officer with immediate effect. Jaipal comes to Urban Ladder from Arvind fashion brands and has previously been associated with Marks & Spencer and Mahindra Retail. Singal is a seasoned Chartered Accountant and comes with over 14 years of experience in leading positive financial outcomes for retail brands.
 
In the last 6 months, Urban Ladder has made a strategic shift to open new distribution channels to achieve the next phase of growth. Retail will be a big focus area for Urban Ladder going forward with its first retail store opening in Bangalore in July’17. Urban Ladder is the leader in the online furniture space and aims to become the leader in the offline furniture industry in India in the next 12 months.
 
Strengthening the leadership at Urban Ladder, Jaipal will lead the charge to improve the company’s profitability and set benchmark corporate governance standards. Urban Ladder aims to break even in the next 18 months and is targeting an IPO in the next 4 years.
 
“We are very excited to have Jaipal on board at a time when we have made a strategic shift from being an e-commerce company to a retail brand. His vast experience in the retail sector is a fantastic addition for us. We are sure he will support the organization in working towards our growth goals, as well as leading the charge to improve our profitability, and setting high standards for corporate governance,” said Ashish Goel, CEO and Co-founder, Urban Ladder
 
Jaipal will be responsible to build a strong accounting function with world class governance practices. He will also drive financial efficiency across functions as a thought partner for strategic business decisions.
 
“This is a very exciting time to join Urban Ladder’s journey to build a million beautiful homes. I believe the offline format is the right answer to ensure homes across India have access to the Urban Ladder’s experience of furnishing homes. I look forward to contributing to Urban Ladder’s growth and building India’s most loved furniture and home decor brand,” said, Jaipal Singal, CFO, Urban Ladder.
 
Jaipal started his career with Akzo Nobel Coatings and then moved on to work with DIAB Core Materials Pvt. Ltd. In his past roles, Jaipal has led companies to achieve significant growth through acquisitions and business restructuring focusing of efficiencies to achieve economies of scale.About Urban Ladder

Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The leading furniture and home décor brand provides a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. With over 2000 products and 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder is India’s leading furniture brand. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers. At present, Urban Ladder delivers to 23 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Goa, Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Ludhiana, Surat, Kolkata Mangalore, Jaipur & Baroda) and this number is expected to grow soon. Please visit www.urbanladder.com for more.

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