“Hindustan Coca-Cola Beverages will Become a Total Beverage Company that Manufactures and Sells Beverages across Every Category that Consumers Want” Christina Ruggiero, CEO, HCCB
|Mr. T Krishnakumar, President, Coca -Cola India and Soutwest Asia|
Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB) – one of India’s top 10 FMCG companies – will manufacture products in every beverage category that has consumer relevance. While HCCB has traditionally been focusing on the sparkling (carbonated beverages) and juices, it is now investing on infrastructure that can produce flavoured milk products, mineral fortified hydration products, fruit based products and traditional Indian drinks like Jalzeera flavoured Rimzhim.
Hindustan Coca-Cola Beverages is already the largest manufacturer of juice drinks which it distributes in more than 1 million retail outlets through a network of 4,000 company appointed distributors. Minute Maid range of juice drinks available in several variants and mango juice drink Maaza, are the Company’s key products. The Company has recently started manufacturing Minute Maid Mosambi juice drink, which is being sold in Maharashtra.
Christina Ruggiero, the newly appointed CEO of Hindustan Coca-Cola and T. Krishnakumar, the erstwhile CEO of the Company outlined the Company’s strategy in Bengaluru today. HCCB has recently relocated its corporate headquarters to Bengaluru to better focus on its south India business. An estimated 40% of the company’s volume comes from the four southern Indian states of Tamil Nadu, Kerala, Karnataka and Andhra Pradesh. The Company already employs over 8,000 people directly and operates 19 factories. 3 of these factories are in Karnataka.
Speaking at the meeting, Mr. Krishnakumar outlined, “HCCB is one of largest institutional buyers of agricultural produce and fruit pulp – worth more than Rs. 2,000 crores – benefitting 250,000 farmers. In the next 5 years, Hindustan Coca-Cola along with the 13 other franchise bottlers of The Coca-Cola Company in India plan to spend Rs. 5,200 crores towards the procurement of processed fruit pulp and fruit concentrate. This will have a direct positive impact on more than 500,000 farmers”.
Ms. Christina Ruggiero said, “My focus going forward is to build HCCB into a ‘total beverage company’” that has a play in all beverage categories of relevance. This also involves building the HCCB brand which involves more public outreach and communication with stakeholders.”
More about T. Krishnakumar and Christina Ruggiero
T. Krishnakumar (KK), the outgoing CEO, is moving to Gurgaon as he assumes office of the President of Coca-Cola India and South West Asia. KK was at the helm of affairs at HCCB for 7 years, turning the Company into a Rs. 8,500* crore manufacturing behemoth. He is an alumnus of IIM, Bangalore and has done an Advanced Management program from Wharton Business School.
His longest work stint other than in the Coca-Cola system has been with the Murugappa Group, where he worked in the Electronics division of EID Parry and with Parry Confectionery, for 13 years. He now serves on the Board of Coca-Cola Amatil, Australia, Coca-Cola Amatil, Indonesia, International Beverages Pvt Ltd, Bangladesh and Coca-Cola Bottlers Sri Lanka Limited.
Christina Ruggiero who has relocated from Atlanta to Bengaluru, is the first ever woman CEO of HCCB. At present, she is the only woman CEO of a top 10 FMCG company operating in India.
Prior to assuming this responsibility, she has served as the Chief Procurement Officer for The Coca-Cola System in North America, and President and CEO for Bottlers’ Sales & Services, LLC. Prior to joining Coca-Cola, Christina was Vice President, Procurement, for Diageo plc, where she led procurement and supply chain teams globally, including teams in the United States, Africa, Europe, and Russia. An alumna of The University of Huddersfield, Ruggiero also has bachelor’s degree in information sciences. She also holds a diploma in cryptologic science from the US navy.About Hindustan Coca-Cola Beverages Pvt. Ltd
Hindustan Coca-Cola Beverages Pvt. Ltd, is distribution companies. It is responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company. The Company owns and operates 23 factories. It also sources from and supports 9 co-networks of 5,000 distributors and over 2.1 million retail outlets distribute the high quality, great tasting beverages manufactured by Hindustan Coca-Cola.
The Company has always placed high value on good citizenship and to that end, is supporting communities by enhancing skills of rural youth through Career Development Centre, improving the lives of communities around its bottling plant by very focused intervention in the areas of access to safe drinking water, sanitation and promoting sustainable agriculture through Integrated Watershed Management Projects under Public-Private-Community partnerships.