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Going-beyond Curation to Facilitation, the Music Cluster of Sony Pictures Networks Offers India a Brand-new Lineup of Next-gen Indie Artistes

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Business Wire India
Shikhar Kumar, the first artist to showcase his talent on Indian Music Lab | Artist of the month
Shikhar Kumar, the first artist to showcase his talent on Indian Music Lab | Artist of the month

To go beyond simply being ‘curators of good music’, Sony MIX and Sony ROX HD have committed to raising the bar, by not just curating good music but also facilitating the creation of great music. The music cluster of Sony Pictures Networks India (SPN) is all set to launch Indian Music Lab | Artist of the month, that will provide a platform for the next-gen singers to showcase their versatile talent. The property will kick start on World Music Day – 21st June 2017 and shall be promoting twelve emerging singers over the course of one year on both the channels.
 
In collaboration with Indian Music Lab – a new music initiative, this pioneering offering by SPN provides a platform and an opportunity for upcoming singers to train under experienced artists and shape their ambitions into reality. To give a head start to emerging talent from the country, Sony MIX and Sony ROX HD will showcase one singer-artist every month with two of their original compositions airing on both the channels.
 
The first artist to showcase his talent is Shikhar Kumar with two original compositions ‘Ibaadat’ and ‘Mannat ka Dhaaga’. Other artists to be featured are: Sachin Dave, Hansadhuti Kundu, Ashwani Bisoya, Nimit Luharuka, Aashima Mahajan, Alan, Kevin, Prashant, Neha Chauhan, Anurag Puranik and Manveer Sood.
 
This journey undertaken by Sony MIX and ROX HD offers a delightful showcase of fresh singing talent to its musically inclined viewer base. Going beyond the talent show routine, Indian Music Lab | Artist of the month will become an ongoing platform for good singers to get recognition at a national level.
 
Comments:
 
Neeraj Vyas, Senior EVP & Business Head – Hindi Movies & Music Cluster and SONY SAB, SPN
 
“Sony MIX & Sony ROX HD are among the preferred music channels in the country. Music has always occupied a central place in the hearts of Indians, but a lot of talent in this field is hidden and unexplored. In collaboration with Indian Music Lab, we are expanding our vision of making our music cluster, a holistic platform to nurture next-gen talent and original music content. We feel privileged to launch this new initiative and promote India’s rich music culture. And finally, all our efforts feel well placed when we have advertiser support, which in this case has been abundant from Patanjali Ayurved Limited.” About Sony Pictures Networks India (SPN)
 
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
 
SPN comprises 29 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library;  PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; Sony SIX, Sony SIX HD, SONY ESPN, SONY ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD  – the cluster of sports entertainment channels; YAY!, the kids entertainment channel; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
 
The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.
 
Sony Pictures Networks India is in its 22nd year of operations in India.

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