- Makes data affordable and accessible for end consumers and provides additional data for free
- Provides a compelling tool for marketers to reach out to new users and retain users
- FonePass suite comprises DataPass, DataBuddy, DataShare and DataCredit
U2opia Mobile, a global mobile technology player has partnered with Etisalat, one of the leading telecom operators in Nigeria to launch its sponsored data suite FonePass in the market.
FonePass is a holistic data solutions suite that offers a slew of products catering to enterprise and consumer needs. The partnership offers subscribers to find free data offerings on various and most popular ecommerce, online classified and taxi apps in the region.
DataPass, the enterprise rewards platform under FonePass provides brands and IoT providers in these regions with solutions that allow them to increase visibility and engagement around their products and services. DataPass is a unique and innovative enterprise data offering which provides data packs to brands in order to gratify their end consumers with free data. On the other hand, operators can benefit from increased partnership opportunities with publishers and advertisers to open up entirely new sources of alternate revenue and also enables their subscribers greater value while monetizing its mobile data network.
Nigeria has an internet penetration of 46 percent with total subscribers reaching to 93.5 million as of August 2016, according to a report released by NCC. With nearly half of the population still waiting to grasp the internet bandwagon, there is an emphasis on solutions which will boost connectivity and reach in the country.
According to the Vice President Marketing, Etisalat Nigeria, Adebisi Idowu, “The free data service demonstrates Etisalat Nigeria’s commitment to deliver superior customer experience to its subscribers. Our goal is to create more value for our customers by improving quality, reducing cost and introducing innovation. By getting more people online, we hope to empower Nigerians to reach their potential and thereby stimulate the economy”.
Talking about the solution, Sumesh Menon, Co-Founder & CEO, U2opia Mobile, said, “We are actively working with industry verticals like banking, consumer apps and consumer goods to leverage Datapass for their users. We are extremely delighted to partner with Etisalat in Nigeria and look forward to taking the internet to the people and elevate their mobile usage.”
In just eight years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of over 20 million in a highly competitive market. Its portfolio of voice and data-centric products include – easystarter, easycliq, easybusiness, easyblaze, cliqlite, classic postpaid and easyflex; all tailor-made to meet the needs of its customers. Etisalat Nigeria is committed to delivering innovative solutions and superior quality of service to its growing customers.
About U2opia Mobile
U2opia mobile is a mobile technology company working towards accelerating the growth and usage of the internet across the globe. U2opia Mobile works with 104 of the world’s largest and most innovative mobile operators and is managed by an experienced team with deep understanding of consumer, internet and mobile ecosystems. Engaging a variety of customers, across generations of handsets, the company addresses a global user base of over 1 Billion users in emerging markets leading up to 10 Billion interactions per month. The company is backed by marquee investors Matrix Partners and Omidyar Network, who provide strategic market reach as well as strong financial support. U2opia Mobile has a global presence across US, Asia, Africa and Latin America.