The fresh play out strategy reinforces the channel’s promise of more variety for everybody in a household and more music than any other music channel. As part of the refreshed look, viewers will now enjoy an enhanced visual experience of music in full screen for daypart ‘Raina Beeti Jaye’ and contemporary music. The audience can also look forward to the return of The Jam Room, MIX Solos and Raina Beeti Jaye – Jashn in the coming weeks.
Sony MIX boasts of the largest library in Hindi music genre with content from the top 8 music labels as it successfully caters to young audiences as well as those who are young at heart. The channel’s focus on music from across eras is reinforced with its unique three focused day parts – with music from the DDLJ era to music for the 15-21 year old age group in the evenings, to retaining the timeless classics from retro eras in the night.
Neeraj Vyas, Sr EVP & Business Head, Hindi Music Cluster and Hindi Movies Cluster – Sony Pictures Networks India (SPN):
“Over the last six years, Sony MIX has been one of the leaders in India’s music and entertainment industry. Through its pioneering informative and mood-based programming, the music channel has set itself up as a destination dedicated to music in India. Our refreshed look, retains the brand colours that represent ‘Sapt Sur’, with a contemporary touch to stay attuned to the present times. The fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer’s visual experience.”
Over its glorious six-year journey, Sony MIX has maintained an undeterred focus on content by producing a wide variety of packaged show offerings; right from user generated content to people profiles and factoids executed in the most unmistakably musical fashion.
Sony MIX was the leading channel at 354 Million cumulative reach from January to December 2016.
Source: BARC, MIX Cumulative Reach (In Million), Market: HSM (Urban + Rural), Audience: CS 4+, Period: Wk. 1 2016 – Wk. 52 2016, Day Part: All Day.
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises of 29 channels including Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB, a family-oriented Hindi comedy entertainment channel; PIX, the English movie channel; LePlex HD showing critically-acclaimed Hollywood films; AXN, an action and adventure-oriented English entertainment channel; Sony BBC Earth, the premium factual entertainment channel, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; Sony SIX, SONY ESPN, TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD – the cluster of sports entertainment channels; YAY!, the kids entertainment channel; SonyLIV – the Digital Entertainment VOD platform and SPN Productions, the networks’ film production arm.
Sony Pictures Networks India is in its 22nd year in India.