“Our Success in Rural Marketing Initiatives can be Attributed to 3 As – Affordability, Activation and Amplification” – Probal Ghosal, Director – Amar Ujala
As a testimony to that success, Amar Ujala has won the prestigious Flame Awards Asia 2017, for its campaign ‘Experience The Change with Dabur Fem Bleach’. This award was conferred by Rural Marketing Association of India (RMAI) for excellence in rural marketing campaign & activation initiatives. Amar Ujala created this ‘Experience The Change’ initiative, for women customers in 500+ Beauty Parlours across North India, to create better awareness about using Bleach as a beauty-care product. The campaign got massive response from the women customers, including a large number of first-time Bleach users.
Probal Ghoshal, Director, Amar Ujala, while complimenting the team for this achievement, said “Amar Ujala covers a vast rural & ‘rurban’ geography in North India and because of its extensive network and strong content credibility, a large number of top brands are today seeking partnership with Amar Ujala for their integrated marketing campaigns in these geographies. We shall continue to create ROI-based, Multi-media Solutions for these clients, connecting their brands with a large set of audience. Rural Marketing is not just about activation, but also it needs a strong dose of amplification, all at an affordable price.”
Amar Ujala has a specialized Activation & Engagement Business unit – ‘Touch Point’, which offers a 360-degree integrated marketing solution to vast array of renowned clients across the country. ‘Touch Point’ offers On-ground events, customized activations, print-led promotion, TV content, FM campaign, digital amplification, social media connect, OOH campaigns, PR coverage etc. ‘Touch Point’ has established a huge network across 25+ towns North & Central India and implemented 125+ projects in 2016-17.
About Amar Ujala
Amar Ujala is one of the fastest growing daily newspapers in India, with 19 editions in 7 states & 1 Union territory. It has a circulation of 29.61 lakh copies per day during second half of 2016 (Source: ABC July to December 2016), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on entertainment, women’s issues and the education.