‘Nutrela Kebab Festival’ Brings the Magic of 100 Percent Vegetarian Soya Protein to the City of Nawabs!

Business Wire India

Nutrela, the premium brand of soya protein chunks, mini-chunks, and granules from Ruchi Soya Industries Limited, recently brought the magic of soya protein to the city of Nawabs with the launch of a "Nutrela Kebab Festival – 100% Vegetarian". The Nutrela Kebab Festival is the first of its kind to showcase vegetarian recipes using Nutrela Soya, one of the most hygienic, healthier, tastier and affordable sources of vegetarian protein. In Lucknow, the festival introduced 100% vegetarian Nutrela kebab creations created by celebrity chef Pankaj Bhadouria, the winner of the first season of the popular TV show MasterChef India.
 
The Nutrela Kebab Festival kicked off from Lucknow with a selection of 100% vegetarian kebab dishes specially created using Nutrela Soya by Chef Pankaj Bhadouria. The recipes were unveiled at a special demonstration at the Pankaj Bhadouria Culinary Academy at Hazratganj, Lucknow, along with an exclusive tasting session of the culinary delights prepared from the recipes. Chef Pankaj Bhadouria's pure vegetarian Nutrela kebab creations include three of the most popular kebab varieties that Lucknow is known for Nutrela Soya Boti Kebab Korma, Nutrela Soya Shami Kebabs, and Nutrela Soya Seekh Kebabs.
 
Speaking at the launch, Chef Pankaj Bhadouria said, "It was exciting to create these vegetarian kebab dishes that are rich in nutrition providing the protein that the body requires in a tasty and delicious form. We have stayed true to the spirit of Awadhi cuisine and I have strived to capture the essence of these in the Nutrela vegetarian kebabs. These Nutrela Soya 100% vegetarian kebab creations are tasty, nutritious and packed with the goodness of natural soya protein. I am sure that this will emerge as a popular ingredient alternative to liven up every meal and become a favorite of every household."
 
The Nutrela Kebab Festival will explore cuisines from different parts of the country through vegetarian recipes that enrich regional delicacies with the high in protein Nutrela Soya!

Soya protein is the only plant-based protein that provides all the essential amino acids in the amounts needed for human health. Substituting animal protein with soya protein replaces saturated fats and cholesterol with a much healthier vegetarian protein that benefits the heart by being high in good polyunsaturated fats, low in bad saturated fats and is naturally cholesterol free. Nutrela Soya with 52% protein has more protein than milk, dal or eggs, and is also 99% fat-free! It is also rich in calcium and iron. In light of the issues with supply and availability of meat as a source of protein in many states, Nutrela Soya offers a high-quality protein source that can be cooked creatively to fulfill the daily protein requirement in a healthy and tasty manner.
 
Mr. Satendra Aggarwal, COO, Ruchi Soya said, "Nutrela is one of the most trusted 100% vegetarian soya food brand in the country. Full of nutrition and easy to prepare, Nutrela Soya protein is available in granules, chunks, and mini-chunks. A simple 3 step procedure is all that is required to prepare a range of delicious dishes for breakfast, lunch, dinner, evening snacks and even desserts! The Nutrela Kebab Festival will introduce our consumers to simple yet innovative and tasty nutritious vegetarian dishes rich in protein that the family will love!"

About Ruchi Soya Industries Limited

Ruchi Soya is India's leading Agri and Food FMCG company with a turnover of USD 4 billion. It enjoys Number 1 position in cooking oil and soy foods categories of the country. Its leading brands include Nutrela, Mahakosh, Sunrich, Ruchi Star and Ruchi Gold. An integrated player from farm to fork; Ruchi Soya is also among the pioneers of oil palm plantations in India. It is one of the highest exporters of value added soybean products like soy meal, textured soy protein, and soy lecithin. Ruchi Soya has also diversified into renewable energy and is committed to environmental protection.