KAI Group Sets Foot in India; Launches State-of-the-Art Range of Knives and Personal Care Products Built on a Century of Japanese Precision
- Unveils a diverse range of products including kitchen knives, nail clippers, and razor
- Invests over INR 175 crores in India
KAI Group, a global name in the kitchen equipment and personal care segment, announced its entry in the Indian market with its diverse range of products which includes kitchen and professional grade knives, razors and nail clippers. Built on long rich heritage of over hundred years in the blade city of Seki, Japan, the home of forging blades, KAI Group is the only cutlery-related manufacturer developing more than 12,000 products in cooking, grooming, beauty care, and medical fields.
The KAI Group enjoys a strong presence in over 7 international markets across the globe and also has manufacturing setup in over 4 countries, with India being the 5th country where the company opened its manufacturing facility in Neemrana, Rajasthan in 2016 aligning itself with the government’s Make in India vision.
KAI’s range of knives and razors are built using the best available raw materials and its delicate blade sharpening unique to each product and metal processing technology.
Speaking at the brand launch, Mr. Koji Endo, CEO & President, KAI Group said, “We pride our rich heritage and tradition of producing blades which are driven by outstanding craftsmanship and the spirit of traditional blacksmiths; producing tools that are closely related to and rooted in daily living. It is with this same passion that we enter the Indian market with our cutting edge products that use traditional Japanese techniques but are made in India. We have earmarked an investment of INR 175 crores and hope to achieve a turnover of INR 100 crores in the next 3 years.”
Mr. Rajesh Pandya, COO, KAI India said, “The Indian kitchen equipment and personal care market offers a huge growth potential as today’s consumers needs are evolving rapidly, with buyers becoming more discerning and indulgent as they seek products created especially for them. We at KAI Group are delighted to bring our cutting edge products that are high on quality and come with KAI’s industry defining assurance. We are working to be present in 50,000 outlets with 150 distributors by expanding our wings in 400 towns in North India.”
Renowned Bollywood actor and entertainer, Mr. Boman Irani unveiled the brand and innovative range of products.
Speaking at the launch, Mr. Irani said, “Much like our characters on screen, a person is defined by their unique personality, which gives them the ‘EDGE’ in life. This edge is brought about by sheer hard work, commitment and perseverance and respect for the rich heritage of their work. This rich heritage resonates with KAI and it’s innovate product range. I am proud to launch the brand and I congratulate them for their entry in India. I am sure that their unique product range will appeal to Indian consumers.”
Products built by Master Craftsmanship
KAI Group enters the Indian market with kitchen knives, nail clippers and razors respectively. The Indian product portfolio consists of ‘KAI Hocho’ range of knives, a special serrated blade made with special stainless steel to maintain the cutting edge and textured handle surface for an unmatched grip.
Backed by 108 years of experience in metallurgy and processing to achieve world class cutting edge KAI launches ‘KAI Tsumekiri’ range of nail clippers and ‘KAI Kamisori’ range of razors equipped with high-quality blades.
At the initial stage, KAI’s diverse product range will be available in 50,000 visible distribution outlets across 400 towns in North India through 150 distributors. They will also be available through select e-commerce websites as well.
KAI’s range of knives begins at INR 210, and the nail clippers and shavers from INR 290 and INR 20 respectively.
About KAI Group
Established in 1908, KAI Group is a global company with a rich heritage and history of commitment to quality and innovation over 800 years as the home of forging blade. KAI Group is the only cutlery-related manufacturer developing more than 12,000 products in cooking, grooming, beauty care, and medical fields. In 2013, KAI Group completed 105 years in the industry. KAI’s strength lies in manufacturing, R&D, and distribution of its products globally. KAI Group enjoys a strong presence in over 7 international markets across the globe and also has manufacturing setup in over 5 countries including India. The Company is delivering top quality products to a large number of customers through the expansion of its network in the regions of North America, Europe, and Asia.