|LG Astronaut Film|
On the special occasion of its 20th anniversary in India, LG has rolled out a unique video that showcases brilliantly how dreams come true with LG. The digital video tells the tale of every Indian home and LG’s products being an integral part of the consumers’ journey. The brand has always been the most preferred by Indian consumers and with its unique initiatives, it continues to leave a mark on our lives. LG has not just sold products but the dream of a better lifestyle to all its consumers.
The story idea of the unique video () is heartwarming and very familiar. It is told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. It traces the journey of a girl from the year 1997 to 2017. The Mother wants her daughter to become an astronaut after watching the inspirational journey of the famous Indian astronaut, Kalpana Chawla on LG Golden Eye TV. In fact, the LG TV is one of the things which her mother sells to make money for her daughter’s dream as one of the all precious things to her which are sold. As they move onward, they realize that LG’s presence is always a part of their surroundings. The little girl, with her dedication, goes on to become an astronaut, just like her idol. While she undergoes rigorous training, she is always surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices. With this story, LG reiterates how it is part of consumers lifestyles and not just a product manufacturing company.
Mr. Amit Gujral, Head Corporate Marketing, LG Electronics India said, ‘’LG’s 20-year long presence in India has been remarkable. Today our consumers don’t recall us just as a brand, but a trusted partner that has been an integral part of making their lives better. LG has always struck the right chords with its consumers and taken unique steps to make their aspirations a reality. Almost every Indian will be able to associate with the digital video, as per our belief of being part of almost every Indian home. As a company, we base our initiatives on customers’ insights and this video is dedicated to honour consumers’ dreams. LG will continue to develop innovative & breakthrough products that will make the lives of consumers more convenient. A big thank you to all our Indian consumers. Their trust in us gives us the inspiration to deliver our best each time and continue to live the Brand Promise – Life’s Good.”
The video is truly an innovative means of celebrating the 20-year long bond between LG and its consumers. It reminds us in a unique way how dreams have and continue to come alive with LG.
LG has always been a companion along the journey of its consumers and this commercial dedicates a strong message in this direction. LG has truly been an integral part of every Indian’s dream.
The video will feature across LG’s website and other digital platforms including the social media channels and can be viewed at http://bit.ly/LG_AstronautFilmAbout LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.