3:37 am - Tuesday October 17, 2017

Brand Guru Consultancy- Turning your brand into asset since 2008

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Brand Guru Consultancy- Turning your brand into asset since 2008

A brand is just not the image or logo tagging the products or services of a company; it’s an experience, the reputation of the company picked up by sweatingbloodand emphasis laid to build it.Branding is all about delivering a special experience. Ingredients counting logo, name, identity, colors and strategy conjointly bring in the dish, Brand. Marketing is the aroma which carts a brand to the mind of the consumers. So, in order to make your business a big success, your brand must make you stand out of the crowd showcasing the positive perception. Every business needs an effective brand professional to make it avate grade and to stand ahead of the competitive crowdand creates credibility in the eyeballs of your customers.

Inpresentfiercecompetitiveworld of marketingand branding, Brand Guru Consultancy has been emerged as a professionally managed firm specialized in trading and marketing of FMCG Products like Food Products (Snacks, Confectionery, Biscuit, etc), Personal Hygienic products, Health care products, Cosmetic and many moreby equipping them withcutting-edgeadvantage in marketingtheirproducts.Based out at Surat, the firm operates all over India & possesses a very strong presence in the International Market. Brand Consultancy was incorporated to achieve a dominant position in the branding industry with a strong focus on high quality delivery and innovation. During his one on one interview with the startup city, Mr. Soumiik Mitraa, Managing Director, Brand Guru Consultancy defines the objectives of the company as, “we strive to be the best marketing company in India & International Market with good ethics of business and of course all the statutory aspects comprehensively.”

WALKING THE JOURNEY

After breezing in spotlight in 2008, Brand Guru Consultancy is walking on the path of accomplishing the following missions:

  • To help manufacturers of various products in effectively mass marketing their products and to cultivate excellent brand image for their products.
  • To provide high quality management consultancy services to manufacturers and help them in writing their SUCCESS story.
  • To reach good quality products to consumers and to ensure that they get the best value for the products on monetary purpose.
  • To conduct the business on very sound management principles, without violating any government guidelines and in very fair and transparent manner rich with ethics.
  • To help manufacturers in placing their products in all outlets from micro markets to major modern centers.

PRODUCT INNOVATIONS

Understanding how food and drink trends move, brand guru presented better-for-you options, fun and creative snack foods in form of:

Euro’s Funfill

Consisting of corn based Roasted Extruded Sweet Snacks category with a cream filling in different flavor like Strawberry, Chocolate, Vanilla, Mango, Black Current,  Euro’s Funfill is the 1st  GMO & Gelatin Free Snacks product with little pillow shaped snacks packed in a two side gadget packet with a self-dispenser mono cartoon, holding a little surprise in form of Disney Character (licensed).

Harley’s Rings

This is a GMO & Gelatin Free roasted extruded snacks item which introduced  Fruit Flavor for the very first time ever and a 3D Packaging again first time ever in India cloaking an attractive Gift within the packet.

Bakers Inn

With Bakers Inn, Brand Guru introduced garlic sweet toast bread and 100% Veg Cakes & Muffins with Matte Finish laminated Packaging in Mono Cartoon with Disney Character (Licensed).

PACKAGING INNOVATIONS

Brand Guru swapped the snack packaging with 3D effect (first time ever in India) with Matte & Glossy Packaging in Laminates & Mono Cartoons in form of X-Mas Cakes and Gift Box in Snacks Food Industries.

SERVICES’ ATTACHÈ CASE

Following are the services Brand Guru Consultancy caters under its umbrella:

  • BRAND STRATEGY & BRAND IMAGE

Brand Guru adopts the best research methods, expert advices and systematic execution to land into a Brand Strategy that would be probably the best one for its clients’ brand.

  • BRAND LAUNCH

The company develops a solution that ensures all steps are professionally executed to the maximum number of potential customers – A perfect Brand Launch!

  • RESELLERS (DISTRIBUTORS/DEALERS)

Brand Guru Consultancy has a very wide network of financially disciplined and sound CSA Agents, Super Stockiest, Distributor and Wholesale Agents spread across the country. Since the distribution channel partners are appointed by firm. It is very easy for us to launch any product across the country at the shortest possible time.

  • BRAND COLLATERAL

Brand Collateral is an effective communicator of the brand. Collateral Design includes printed materials used to provide information about business and give it an image and hence is enabled of creating a visual brand.

  • MARKETING

Brand Guru Consultancy has a specialized team for brand marketing which ensures that a company’s brand gets a proper standing in the market and gives a tough time to its competitors by devising & effectuating competitive selling programs/strategies for improving the product awareness and enhance business growth.

  • WEBSITE AND INTRECTIVE DESIGNS

Brand Guru Consultancy leverages this channel in the most innovative way through the website or interactive design, giving different brands a state of art competitive edge.

  • EXHIBITS AND TRADE SHOWS

Brand Guru keeps its clients updated with the most important trade shows and exhibits for and assists for the same with stall structure, collaterals, promotional schemes, etc.

  • TRAINING

Brand Guru Corporate Consultancy Pvt. Ltd. providesRecruiting, mentoring, training and development of the field functionaries to ensure the sales and operational efficiency and creating a dynamic environment, imparting training to team members that fosters development opportunities and motivates high performance amongst team members.

Brand Guru Consultancy also assists in developing new clients by comparative study of market variable such as cost and providing them with superior service by conducting market research to analyze and assess market potential. It also tracksdown competitor’s activities for providing valuable inputs to fine-tune selling & marketing strategies to its clients. Brand Guru addresses every brand-specific demands with the ideal and state of art branding and marketing servicesunder one umbrella.

Brief on CMD, Mr. Mitraa

  • Completed bachelor degree in 1998 from CulcuttaUnversity, bachelor degree in law & legislature in 1995 from Culcutta University & business management from institute of modern business management in 1996.
  • Having 26 year experience in FMCG-Sales & Marketing in different countries in different position.
  • Behind every big success there is a big sacrifice.
  • A man who started with nothing, a man who is a Salesman, Manager, Motivator, Speaker, Innovator, Founder, Director. A man who started his career as an ISR in Richardson Hindustan ltd(P&G). Where he was doing a hard core training field work then joined as a ASM in Bakemens Industries ltd then on the path of success he started in Hello Agro Foods as a Regional Sales Manager. After that he was Marketing Manager in Hulas Biscuits & Confectionary. As a National Sales Manager in Jagdale Industries ltd. Joined as a GM (international) in Rasna Group. Then CEO in Euro India. Now (MD) owner of Harley Food Products Pvt. ltd.

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