BMW Art Car Reloaded: Chinese Multimedia Artist Cao Fei Takes the Series into the 21st Century by Going Digital
|BMW Art Car #18 by Cao Fei: Augmented Reality still (detail). BMW Art Car based on the BMW M6 GT3. © BMW AG and Cao Fei Studio|
- World Premiere of the latest BMW Art Car on May 31 at the Minsheng Art Museum in Beijing
- The BMW M6 GT3 Art Car will race at the FIA GT World Cup in Macau in November 2017
The future is now: Following the contributions by Jeff Koons and John Baldessari, Cao Fei (b. 1978) is the youngest and first Chinese artist ever to create a BMW Art Car. By employing augmented and virtual reality, the internationally acclaimed Chinese multimedia artist addresses the future of mobility such as autonomous driving, airborne cars and digitalization. In the presence of Dr Ian Robertson, Member of the Board of Management of BMW AG, and hundreds of invited guests, the reveal of BMW Art Car #18 was celebrated at the Minsheng Art Museum in Beijing on May 31.
Dr Ian Robertson, Member of the Board of Management of BMW AG: “We were thrilled by the decision of an independent jury of international museum directors to have nominated Cao Fei. Considered as a lucky number in China, her vehicle is the official 18th rolling sculpture of the collection. For her project, Cao Fei chose an unprecedented and immersive approach, empowering the viewer to engage with the artwork through cutting-edge technology. This is truly a BMW Art Car for the 21st century!”
Cao Fei commented upon her BMW Art Car: “To me, light represents thoughts. As the speed of thoughts cannot be measured, the #18 Art Car questions the existence of the boundaries of the human mind. We are entering a new age, where the mind directly controls objects and where thoughts can be transferred, such as unmanned operations and artificial intelligence. Which attitudes and temperaments hold the key to opening the gateway to the new age?”
The BMW Art Car #18 by Cao Fei
Cao Fei’s work is a reflection on the speed of change in China, on tradition and future. With her BMW Art Car project, she delves into a trajectory spanning thousands of years, paying tribute to Asia’s ancient spiritual wisdom as it swiftly spreads out into the third millennium. The multimedia artist approached the BMW Art Car in a way typical for her artistic practice, building a parallel universe. The body of work consists of three different components: a video focusing on a time traveling spiritual practitioner, augmented reality features picturing colorful light particles, accessible via a dedicated app (App Store: keyword “BMW Art Car #18”), and the BMW M6 GT3 racecar in its original carbon black. Paying tribute to the carbon fiber structure of the racecar chassis, Cao Fei’s holistic use of a non-reflective black incorporates the car into the possibilities of the digital world.
Within this concept, Cao Fei’s implementation of video art, as well as augmented reality creates an environment of which the M6 GT3 is an essential part. In her video work, the practitioner executes spiritual movements, which echo in colorful streams of light. When the app is used within the premises of the car, these light swishes become an AR installation floating above and around the BMW M6 GT3 – involving the spectator as an interactive agent of participation. This narrative reflects on a traditional spiritual ceremony very common throughout Asia in which new objects such as automobiles are being blessed, in this case wishing good luck to car and driver. On a broader level, the light elements mirror what the eyes cannot see and the mind cannot picture.
During the course of over three years following her announcement, Cao Fei took part in a racing experience with female race driver Cyndie Allemann in Switzerland in 2015. During manifold visits to headquarters, she worked closely with BMW Group’s engineers, designers, and digital specialists. For her research, the artist also went on an extended BMW plant visit to Tiexi.
The jury of the 18th BMW Art Car consisted of the following members: Richard Armstrong, Director, Solomon R. Guggenheim Museum (New York); Chris Dercon, then Director, Tate Modern (London); Juan Gaitán, Director, Museo Tamayo Arte Contemporáneo (Mexico City); Gabriele Horn, Director, Berlin Biennale (Berlin); Udo Kittelmann, Director, Nationalgalerie Staatliche Museen zu Berlin; Dr. Matthias Mühling, Director, Städtische Galerie im Lenbachhaus (Munich); Hans-Ulrich Obrist, Artistic Director, Serpentine Gallery (London); Shwetal A. Patel, Kochi-Muziris Biennale (India); Beatrix Ruf, Director, Stedelijk Museum (Amsterdam); Bisi Silva, Director, The Centre for Contemporary Art (Lagos); Philip Tinari, Director, Ullens Center for Contemporary Art (Beijing) and Adam D. Weinberg, Director, Whitney Museum of American Art (New York).
Joint statement of the international jury on Cao Fei’s BMW Art Car project: “Cao Fei plays with many different dimensions in her artistic practice. In the international art world, she is well known for exploring virtual realities and digital platforms in her works, while eventually bringing her narrative back into the analogue world. We are not surprised that she picked a scenario that is on the one hand imaginary, even fictitious, but then on the other hand very concrete and physical.“
Quotes on the occasion of the World Premiere of BMW Art Car #18
The 18th BMW Art Car was revealed in the presence Olaf Kastner (President and CEO of BMW Group, China Region), Jens Marquardt (BMW Motorsport Director), Augusto Farfus (BMW Works driver) and Fan Di’an (President of China Central Academy of Fine Arts).
Olaf Kastner, President and CEO of BMW Group, Region China: “We are proud to present the first BMW Art Car designed by a Chinese artist, Cao Fei, who is also by far the youngest. She is a solid example of BMW Group’s commitment to promote the new emerging generation of Chinese artists. We are not only active in shaping the future of mobility, but also in developing strong social connections with China through cultural engagement initiatives, dating back as early as 11 years ago. China is undergoing huge and rapid developments, especially in the digital landscape. The 18th BMW Art Car pays tribute to the flourishing changes in the Chinese society.”
Jens Marquardt, BMW Motorsport Director: “The 18th BMW Art Car is perfectly suited to this era. Cao Fei took the logical step of creating the first ever digital Art Car. The augmented reality experience makes this BMW M6 GT3 unique. For everyone involved at BMW Motorsport it was both exciting and fascinating to work with Cao Fei and her team on this project. This makes 2017 a very special year in the history of BMW Art Cars. First, the BMW M6 GTLM Art Car of John Baldessari took to the track in Daytona, at the end of the season comes Art Car #18 by Cao Fei in Macau. This makes the tradition of BMW Art Cars livelier than ever.”
Augusto Farfus, BMW Works driver: “It’s a huge honour for me to race Cao Fei’s BMW Art Car, the 18th member of the BMW Art Car Collection. I’m extremely proud that I get the chance to drive my second Art Car this year. This is absolutely unique for a racing driver. I’m really looking forward to diving deeper into this project and learning more about the artist’s ideas and her philosophy behind it.”
Fan Di’an, President of China Central Academy of Fine Arts: “Cao Fei’s achievement in creating the 18th BMW Art Car through augmented reality as a multimedia installation resonates with the rapid development and huge transformation of China over the past decades, such as globalization, urbanization and digitalization, which drives the flourishing development of contemporary art in China. In the increasingly digitalized world, technology has become an important means for artists to create. I’m delighted to see Chinese artists are at the forefront of digital art.”
The BMW M6 GT3 on the racetrack
The BMW M6 GT3 has been the top model in the BMW Motorsport customer racing line-up since 2016. The car is powered by a 4.4-litre V8 engine with M TwinPower Turbo Technology, generating 585 hp – with the whole car weighing less than 1,300 kilograms. Technical characteristics of the BMW M6 GT3 are also the drive concept, six-speed sequential racing transmission, and high-performance motorsport electronics. In 2016 the GT car got off to a flying start, proving to be a race winner from the word go. Maxime Martin (BEL), Alexander Sims (GBR) and Philipp Eng (AUT) drove the BMW M6 GT3 to victory in the 24-hour race of Spa-Francorchamps (BEL). In addition, private BMW teams and drivers collected many more victories and titles over the course of the season with this challenger. The GTLM version of the car is competing in the IMSA WeatherTech SportsCar Championship. Sims, Bill Auberlen (USA), Augusto Farfus (BRA) and Bruno Spengler (CAN) took turns racing John Baldessari’s BMW M6 GTLM Art Car during the 24 Hours of Daytona (USA). Again, it will be up to Farfus to race yet another Art Car, this time designed by Cao Fei, at the FIA GT World Cup in Macau (CHN).
Length: 4,944 mm
Width: 2,046 mm
Wheelbase: 2,901 mm
Weight: under 1,300 kg (without driver, depending on regulations)
Capacity: 4,395 cc
Performance: up to 585 hp (depending on classification)
Oil supply: Oil system, based on dry sump, specifically developed by BMW Motorsport
Top speed: approx. 280 km/h
The BMW Art Car Collection
Since 1975, a total of 19 artists from all over the world have created BMW Art Cars on the basis of contemporary BMW automobiles. The collection was inaugurated when French racecar driver and art aficionado Hervé Poulain in collaboration with the then current BMW Motorsport Director Jochen Neerpasch asked his artist friend Alexander Calder to design a car. The result was a BMW 3.0 CSL, which in 1975 was raced at the 24 Hours of Le Mans and became an instant favorite with the public: the BMW Art Car Collection was born. The home of the BMW Art Cars is the BMW Museum in Munich. In addition, they travel internationally for display in exhibitions and museums.
In November 2015, BMW Group announced two artists to create the next BMW Art Cars at the Solomon R. Guggenheim Museum, New York. In addition to multimedia artist Cao Fei, American icon John Baldessari designed a BMW M6 GTLM, both joining the ranks of: Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, Ernst Fuchs, Robert Rauschenberg, M. J. Nelson, Ken Done, Matazo Kayama, César Manrique, A. R. Penck, Esher Mahlangu, Sandro Chia, David Hockney, Jenny Holzer, Olafur Elíasson and Jeff Koons. After its world premiere on November 30, 2016, during Art Basel in Miami Beach, the BMW Art Car by John Baldessari competed at the legendary 24 Hours of Daytona from January 28 to 29, 2017.
The BMW Art Car will be unveiled at the Minsheng Art Museum in Beijing on June 1. Over the summer, her multimedia installation will be displayed at the BMW Experience Shanghai, a brand and driving experience center, before her BMW M6 GT3, a racecar featuring 585 hp, needs to prove itself on the racetrack of the FIA FT World Cup in Macau on November 17-19, 2017. A virtual experience of her BMW Art Car will also be on display at the UBS Forum during Art Basel in Basel in June 2017.About Cao Fei
Born in 1978 in Guangzhou, Cao Fei is one of the most innovative young Chinese artists to have emerged onto the international scene. Currently living in Beijing, she mixes social commentary, popular aesthetics, references to Surrealism, and documentary conventions in her films and installations. Her works reflect on the rapid and chaotic changes that are occurring in Chinese society today. She exhibited her works and projects in Serpentine Gallery, Tate Modern (London); New Museum, Guggenheim Museum, MoMA (New York); Palais de Tokyo and Centre Pompidou (Paris). Cao Fei’s recent projects in 2016 include her first retrospective at MoMA PS1. Furthermore, Cao Fei received the Chinese Contemporary Art Award (CCAA) Best Young Artist Award in 2006 and Best Artist Award in 2016; Piedra de Sal Award at Cuenca Biennale in 2016.
About BMW Group’s Cultural Commitment
For almost 50 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group’s Munich headquarters. Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In 2016 and 2017, female artist Cao Fei from China and American John Baldessari created the next two vehicles for the BMW Art Car Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art Journey and the “Opera for All” concerts in Berlin, Munich and London, the company also partners with leading museums and art fairs as well as orchestras and opera houses around the world. The BMW Group takes absolute creative freedom in all its cultural activities – as this initiative is as essential for producing groundbreaking artistic work as it is for major innovations in a successful business.
About BMW Group’s commitment to culture in China
BMW Group has always been committed to fulfilling corporate social responsibility through cultural engagement in China contributing to the development of Chinese art and culture.
In China, BMW Group kicked off BMW Culture Journey in 2007 to safeguard and promote Chinese cultural heritage. In the past decade, the initiative has visited six major eco-cultural preservation zones and over 270 intangible cultural heritage items and has donated over 16 million RMB to support 90 projects in urgent need of safeguarding.
The Tiexi plant in China is one of the world’s most advanced and sustainable automobile plants, which is also known as an “art factory”. There are many displays of artworks throughout, all of which are the result of a project called “10+10”, a cultural engagement program jointly initiated by the BMW Group, BMW Brilliance, LuXun Academy of Fine Arts and Akademie der Bildenden Künste München, to reflect on the relationship between industry, nature and humans under different cultural contexts.
The all-new BMW Brand Experience Center in Shanghai is a creative institution that harmoniously combines the strong BMW identity with Chinese elements, and offers free access to the public. The institution has a dedicated area to showcase the BMW Art Cars and allows the public to design their own art cars virtually. In addition to BMW branding events and experiential activities, it also hosts various programs regularly, e.g. innovation talks and culture journey workshops.
Further information: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.