|Axis Mutual Fund, making a day for another mother.|
Axis Mutual Fund, one of the leading asset management companies, came up with a unique initiative on the eve of Mother’s Day – to make another Mother’s Day. A day prior to Mother’s Day, Axis MF employees went to an Elders Home to spend time with few mothers, living their experiences and sharing the warmth as the employees would with their own mother.
“Little things in life make all the difference. While we celebrate special days with our loved ones, be it our parents or wife and children, it’s always nice to make a day for the larger world out there and make them feel a little better,” says Mr. Karan Datta, Chief Business Officer – Axis Mutual Fund.
Basis this thought, Axis MF conceptualised the idea to celebrate Mother’s Day in an exceptional way by spending time with another mother. The intention was to experience those smallest special nuances with the mothers and pass on the message to all, that Mother’s Day can be made special to any mother and on any day.
Hence, making a day for another mother.
Watch the video: https://youtu.be/UfTIOS0TiNsAbout Axis Mutual Fund
Axis AMC has completed over seven years of operations and within a short span it has over 2.2 million active investor folios. It currently has a portfolio of over 54 schemes and presence in over 75 cities. Axis AMC is a joint venture between Axis Bank, India’s third largest private sector bank and Schroders – one of the largest asset managers in UK.