|“The State of Indian Digital Marketing” – A CMO Perspective|
Modern marketing can be advanced with insights of what worked in the past and what decisive leaders believe will work. Times Internet in collaboration with DMAasia conducted a comprehensive research & study around Marketing Trends for FY 2017-18 with inputs from 115 senior level CXO’s & CDO’s.
The report includes the rich insights of marketing leaders and peers to augment the growth of businesses in order to ensure success and stay a step ahead in the race. The key findings show an increase of 50-55% digital share in the overall marketing budget. This share is expected to rise up to 75% over the next two years. Also, a majority of marketing leaders revealed that social media plays a pivotal role in customer engagement.
The report highlights that social media marketing, content marketing, SEO, website and video are among the digital marketing initiatives that worked well in 2016 whereas video virality, agency output, influencer marketing, measuring ROI and mass media advertising did not. While customer engagement, content marketing, mobile first marketing and measuring marketing ROI are the areas to be focused and leveraged upon in 2017.
The study also yielded that 40% CMOs are not satisfied with the contribution of agencies as they do not manage to deliver in conformity with their marketing goals and growth prospects. Consequently, in house marketing asset creation movement is gaining momentum and will see surge over the next few years unless agencies reinvent their models.
To download the full report please click on http://marketing.timesinternet.in/About Times Internet
Times Internet, India’s leading digital products company and the digital venture of Times of India, India’s largest media and entertainment group. Reaching over 200m visitors each month, with businesses across content, entertainment, classifieds and transactions. Times Internet Limited websites are among the fastest growing Web / Mobile based networks worldwide. A powerful portfolio of world class product brands that are market leaders in the country which reaches, engages and ultimately transacts with customers in their preferred medium. TIL is playing a key role in accelerating India’s digital transformation with their brands and platforms across news, entertainment and necessities across languages across age groups. TIL creates a meaningful connect with the consumer across urban and rural India based on his passions and insights and provides unique insights into their online behaviour and helps create exclusive experiences.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world. DMAasia is committed to creating a more relevant, sustainable and ethical environment for the marketing fraternity. With a broader geographical focus and wider business network, DMAasia will transform members into change leaders with evolved business strategies and relationships that support personal and professional growth objectives in data driven marketing.