5:04 am - Wednesday December 13, 2017

Story of Priya Sachdev: An inspiring lady in the modern history

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Priya Sachdev

Story of Priya Sachdev: An inspiring lady in the modern history

India has experienced rapid growth and development in the past years in many spheres. Gender equity is not one of them. This is deplorable considering the important role played by women in the socio-economic growth of the country. The Indian development model has yet to fully incorporate the important role played by women for propelling the socio-economic growth of the country. Women in the present day have been recognized as an indivisible part of the global struggle for a stable economy. Same is the case in India where, women have become the symbol of change.

An increasing number of women are making their presence felt in India’s vibrant economy as entrepreneurs and professionals. Studies indicate that, many women make significant contributions to their family’s businesses in the form of unpaid labor, but their efforts are rarely recognized. Mrs.PriyaSachdev, Chief Revenue Officer at Business Salt, is one of the names in the industry who has impressed people by her dedication and talent. Priya has incepted Business Salt – a Business Performance Management Company, wherein they enable companies and individuals by developing strategies, processes and skills to win business consistently, especially when the marketplace is demanding.

Strategically located in a commercial  hubon Sohna road in Gurgaon  with virtual teams in Mumbai and Bangalore, Business Salt offers a wide range of validated solutions that include categories ranging from Business Communication, Sales Performance to Nurturing Business relations. They represent international thought leaders Miller Heiman Group and Think on Your Feet in the Indian subcontinent.

Implementing businesssolutions in industries, developing strategies and processes and skills to win business consistently,which Business Salt has successfully achieved by adopting customer centric approach rather than traditional product centric approach. Thoroughly analyzing business needs, industry and the customer’s requirements, the company delivers tailor-maid, scalable and robust solutions. Business Salt has been working with a dedicated team of practitioners with a combined experience of more than 50 years across industries. They bring with them Profit Center Management experience which gives them unique insights into revenue generation and customer service.

Business Salt’s experience across various industries translates into a differentiated value proposition and stimulates time-to-market for clients. The company delivers comprehensive services to more than hundred businesses including Vodafone, Infosys, Canon, GE, Dolby, Tata Motors, Avery Dennison, KPMG, Oracle, Kohler and many more. Business Salt’s consultants are transparent, efficient,and flexible and use world class best practices to develop processes that zero down risks of project failures and create powerful business solutions that meet present as well as future demands. For its remarkable effort in the field, Business Salt has been recognized as the “Top 25 most promising L&D companies”.

On being asked by TCM about the business problem it hopes to solve, PriyaSachdevsaid, “In the dynamic environment that organizations operate today our business objectives change every 12 to 18 months leading to the need for realigning our sales resources to deliver on these objectives. We work with our clients to understand business strategy, convert that to sales results and then work backwards to look at what are the leading indicators and skills required to deliver these results. We engage and enable the teams to deliver on the required KPIs through consulting, training and coaching interventions.”

During a chat about road ahead, Priya shared, “We engage with a select few customers every year to bring value to their sales resources and enable effectiveness and efficiencies in their sales organizations. We do want to stay focused on doing more of what we are good at. Our growth comes from growing our network of practitioners and our engagement with our customers.

We intend to stay in the niche space we have carved for ourselves and to stand by our purpose of elevating the strategic importance of sales in organizations.”

Let’s understand more about the spirit behind Business Salt 

Priya Sachdev – Chief Revenue Officer, Business Salt

Priya has almost two decades of professional experience spanning multiple business verticals and diverse sectors. Being a woman in sales for most of her career, she is passionate about driving the diversity initiative across all her conversations.

In the past few years she has been responsible as profit center head for successful start-ups and has led Business Development initiatives across sectors such as Office Automation, Training & Development, Consulting and FMCG.

She established Business Salt Consulting, a Sales Performance Management in 2011 which has been certified as a Women’s Business Enterprise by WeConnect a global body certifying women businesses to be promoted as vendors with large organizations.

Priya has also contributed to premier learning organizations such as Franklin Covey, NIS Sparta (Reliance Group) as well as Bharti Learning (Bharti group) in various capacities. She has played a vital role introducing global brands like Miller Heiman (a MHI Global company) and WISA (Women in Sales Awards) to the Indian market. 2015 witnessed the first ever “Women in Sales Awards” in India and Priya actively participated in engaging with organisations to seek nominations and bring to light the existing gaps in gender ratio, especially in the revenue-generating roles.

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