Shop CJ Tamil Celebrates 1st Anniversary
To celebrate the occasion of one successful year, Shop CJ Tamil is hosting a month long 1st year anniversary sale for its viewers. One of the offers included – ‘Buy 2 products and get Rs. 250 cash back points, buy 3 products and get Rs.500 cash back points up until the 14th March.’
Speaking on the occasion, Dhruva Chandrie, COO, Shop CJ said, “With the launch of Shop CJ Tamil channel, we stayed true to our vision of expanding the reach of teleshopping channel to regional audience as well. The channel is one of the major contributors to our revenue. For instance, we sold more than 1 million art silk and jacquard sarees in Chennai. With the success of our Tamil channel, we plan to launch a few more regional channels to increase our reach in Tier II and Tier III markets. Now we aim to build the momentum, continue offering our viewers amazing products at best prices and deliver a quintessential shopping experience at their doorstep.”
The launch of Shop CJ Tamil channel gave a boost to the overall business of Shop CJ with a 15% increase in revenue and not to mention, more than 100% YoY increase in revenue for Shop CJ Tamil. Over the past one year the brand associated with more than 250 brands. The channel has tailored products from across categories like digital, home appliances, women’s ethnics with brands like Spice, Videocon, Maharaja Whhitelin, Prestige, VLCC to name a few. With an array of products, there were few products that performed well in certain markets like 1 lakh juicer mixer grinders were bought in Coimbatore, women’s western wear category fetched 2 lakh orders in Tiruvallur and many more such products across Tamil Nadu. Shop CJ Tamil has also proved to be a great platform for regional brands like Preeti and the channel has also been associated with some blockbuster movies like Rajinikanth’s Kabali to deliver great ‘infotainment’ over the past year. Watch this space for more milestones and a stellar shopping experience in 2018.
About Shop CJ
SHOP CJ Network Pvt. Ltd. (Formerly Known as STAR CJ Network India Pvt. Ltd.) is a 50:50 joint venture between the South Korean home shopping major, CJO Shopping Co. Ltd., and the P5 Asia Holding Investments (Mauritius) Limited belonging to the Providence Equity Partners group. It operates a 24×7 home shopping channel called SHOP CJ (formerly STAR CJ Alive) and a web-based portal www.shopcj.com (formerly www.starcj.com) and its programmes/content is broadcasted on various other channels and also available on various websites. SHOP CJ is available on major DTH and analogue & digital cable platforms. It reaches more than 85 million households in India. The channel/service was launched in 2009 and within six and a half years of its operation added 7.5 million satisfied shoppers. The parent company, CJ O Shopping, is the first and largest home shopping company in South Korea. Currently, it is the Asia’s largest home shopping network and World’s second-largest home shopping network operating in 10 sites, including Korea, China, India, Japan, Vietnam, Thailand, Turkey, and Philippines, generating $4.8 billion of sales in 2014. CJ O Shopping brings “shoppertainment” and trendy lifestyle products with value to its customers.
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