Nourish You Ushers in the Superfood Culture in India
“Being health conscious is an upward trend in the country,” says Rakesh Reddy, director of production at Nourish You. “The need of the hour is to provide people with a superfood formula that is entirely organic and makes for a natural supplement in their diets,” he adds. With a background in biotechnology, he firmly believes in agricultural innovation and its ability to shape a healthier future.
The brand differentiates itself from other players in the Indian market by not importing the quinoa and chia seeds, instead cultivating them in their own capacity. “We were the first players to bring Quinoa and Chia seeds in India, and the only ones who procure, process and distribute the seeds,” says Rakesh Kilaru, director of processing at Nourish You. “We work closely with the farmers and make the required efforts for their livelihood, which is a part of our focused efforts towards sustainability.”
Nourish You is led by a team that has years of expertise in food processing, having worked in co-operation with the Department of Science and Technology of the Government of India for development of quinoa and chia seeds. The company sets its sights on using the e-commerce platform as a channel to bring these seeds from the farm to the plates of the urban society.
The organic seeds are rich in dietary fibre, omega-3 fatty acids and protein content, targeting people seeking natural and healthy foods, positioning it alongside muesli and oats in store shelves.
About the company
Nourish You has been developing quinoa and chia seeds since 2013 and entered the market in 2015. It has become a prominent business in the healthy foods category. It is present in selected retail stores in all the major cities of India viz. Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Bangalore, Pune and Ahmedabad. Nourish You’s product portfolio comprises a line-up of organic quinoa and chia seeds.
Nourish You believes that including natural, organic and wholesome foods in people’s diet can have a major impact on lives and communities. It aims at setting high standards in all aspects and practices of procuring, manufacturing and retailing organic foods with a goal of providing people with the most nutritious food, so that they can embrace a healthy and active lifestyle without any compromise.