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ITC Infotech’s DNA of Driving Efficiency and Experience Through Technology and Creating Sustainable Partnerships Forms the Cornerstone of Our Success, Asserts MD and CEO Sushma Rajagopalan

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MD and CEO Sushma Rajagopalan

ITC Infotech’s DNA of Driving Efficiency and Experience Through Technology and Creating Sustainable Partnerships Forms the Cornerstone of Our Success, Asserts MD and CEO Sushma Rajagopalan 

Intends to make a larger contribution to the industry and impact women leadership and entrepreneurship

Technology is drastically disrupting established businesses and business models. The customer is evolving, the workforce is changing and the value chains of yesteryears are getting deconstructed. The Digital era has heralded a new dynamic, where the one to adapt constantly and innovate with speed will lead.

ITC Infotech is one such technology company which is all set to capitalize on the evolving dynamics of the digital era.

In 2000,ITC Ltd established their fully-owned subsidiary ITC Infotech, a specialized global full service technology solutions provider, led by business and technology consulting. The company provides solutions to enterprises in Supply Chain based Industries (Consumer Packaged Goods, Retail, Manufacturing, Hi-Tech) and Services Industries (Banking, Financial Services and Insurance, Airline, Hospitality) through a combination of traditional and newer business models, as a long-term sustainable partner.

With offices in eighteen countries and ten global development centers, ITC Infotech has established a proven track record of consistent value delivery. Today, the company is engaged with over 200 global clients, with 60+ Fortune listed clients in its roster.

ITC Infotech believes in building domain and digital technology rich careers leveraging the multiple businesses of ITC Ltd. The company offers global careers and a diversity of opportunities to create business and technology leaders of tomorrow – supplemented by continuous training and re-skilling programs to augment the Digital readiness quotient of its human capital.

With its proven track record, ITC Infotech has established itself as a leader in select niche areas and as an effective challenger to the global & Tier 1 IT organizations. The company is powered by a growing portfolio of specialized solutions addressing critical business challenges, including: Industry 4.0 solutions (PLM, IoT and Embedded), Customer Value Management, Loyalty, Trade Marketing & Distribution, Supply Chain Optimization, Data Engineering and Analytics, Digital Banking solutions and Digital Agriculture solutions.

ITC Infotech has introduced ‘Digitaligence@work’ as the company’s view of Digital disruptions and its immense potential. ITC Infotech’s Digitaligence@work infuses technology with domain, data, design, and differentiated delivery to significantly enhance experience and efficiency, enabling its clients differentiate and disrupt the business.

The industry is taking note of ITC Infotech’s unique value proposition and the company is getting acknowledged by leading industry bodies, analysts, market research agencies and media houses globally.In a recent research report, leading global technology research and advisory firm ISG featured ITC Infotech as a global ‘Leader’ in ‘Enabling Digital’ in their ISG Insights Index (i3) for ADM services. ITC Infotech won the Aecus Innovation Awards 2016 for providing an innovative customer experience solution to Holland & Barrett, UK’s leading health retailer. The company also won the “Best HR Tech Solution of the year” at the Disruptive Tech & Innovation Awards 2016. It won the Asia Pacific HRM Congress Awards 2016. ITC Infotech’s team of technologists won the “European Hackers of the Year 2016” award by the Global Sourcing Association.

“The IT services industry is at a historic inflection point – with traditional IT services and products model getting disrupted. ITC Infotech is uniquely positioned to capitalize on the changing dynamics, having read the changes ahead of time. ITC Infotech is focusing heavily on building capabilities across newer digital and disruptive technologies that can enable clients to efficiently transform to the Digital dynamic,” says Sushma Rajagopalan, MD and CEO of ITC Infotech.

Sushma Rajagopalanhas been the architect of the overall direction and strategy of the company, and has created a shared strategic vision of what ITC Infotech should aspire to be. She is shaping the organization’s future as a leader in the Digital age, while simultaneously consolidating client relations, creating resources, and influencing a unique innovation culture.

Sushma carries a track record of successfully building businesses and has been engaged with companies like Citicorp, iGate and L&T Infotech and digital specialists like Liquidhub.

A truly approachable leader, Sushma brings tremendous clarity, passion and confidence. With a transformational leadership style, Sushma helps team members realize their potential through her unique ‘aspire- inspire’ approach. Her leadership style is direct, with an emphasis on speed.

The open, driven and close community culture of ITC Infotech is a reflection of her own values and strengths. Creativity, innovation, learning, growth and integrity guide the core culture of ITC Infotech.

Sushma Rajagopalan serves on the Executive Council of NASSCOM, and is also the Chairperson of the NASSCOM IT Services Council.

Sushma has won numerous accolades which includes “Innovator in Technology Leadership” in 2013 and “Best Technology Woman Leader” in 2011. She holds a BSc from Women’s Christian College, MA in Personnel Management from TISS and an MBA from Carnegie Mellon University.

“As an entrepreneur and a leader mandated with the agenda of transformation, the biggest challenge lies in influencing people’s mindset. Getting people to collectively accept and imbibe a new way of thinking, and execute the shared strategic vision is the task at hand,” Sushma muses.

Sushma who is passionate about entrepreneurship and building a viable eco-system to promote new thinking and an innovation culture, has actively identified, groomed and mentored start-ups in the US and in India.

Talking about her plans, Sushma reveals, there are many things in her bucket list. “In the next 15 years, I hope to make a larger contribution and impact entrepreneurship in women and contribute to leadership skills development and education globally. I am passionate about ‘Leaders and Teachers without Borders’ to build future leaders and to support education across the globe. Right now, it’s all about making ITC Infotech highly relevant to the clients, industry and the parent, ITC in the Digital World!” 

In conversation with Sushma Rajagopalan, MD and CEO of ITC Infotech

Why is ITC Infotech different? How do you generate revenue?

Sushma Rajagopalan: The IT services industry is at a historic inflection point – with traditional IT services and products model getting disrupted. ITC Infotech is uniquely positioned to capitalize on the changing dynamics, having read the changes ahead of time. ITC Infotech is focusing heavily on building capabilities across newer digital and disruptive technologies that can enable its clients to efficiently transform to the Digital dynamic.

ITC Infotech differentiates itself in the competitive technology services market by its ability to use the parent ITC’s core businesses in Consumer Packaged Goods (CPG), Retail, Hospitality and Manufacturing to build cutting-edge solutions. ITC Infotech is focused on and specializes in very sharply defined markets segments – and draws strength from ITC Ltd’s market leading businesses in these industries.

The company offers a unique blend of deep domain knowledge with cutting-edge digital technologies – which enables the company to approach clients with a very rich and differentiated portfolio of solutions & services.

TCM: How does ITC Infotech build a successful customer base?

Sushma Rajagopalan: ITC Infotech’s DNA of creating long-term sustainable partnerships forms the cornerstone of the company’s success. Today, the company’s growing client base includes some of the world’s biggest brands and businesses. For every engagement, ITC Infotech makes significant investments, taking a long term partnership approach. The company puts a high premium on client relationships, and this collaborative approach to client engagements has been appreciated by clients across the board, helping ITC Infotech widen its footprint and offer multiple service lines to each clients.

This is further augmented by ITC Infotech’s commitment to offering different delivery models, tailored to best suit each client’s unique business requirements and processes.

The company’s investments in developing deep and differentiated capabilities is creating a solid foundation for a future ready organization.ITC Infotech’s innovation and co-creation mindset, aimed at helping clients increase competitiveness, continues to find favor. This innovation led approach enables the company to engage with clients on not just resolving business problems faced by companies today, but also in identifying future disruptions.

ITC Infotech will continue to invest ahead of the curve, to help clients leverage newer technologies – requiring developmental spends and creation of business use cases demonstrated through accelerated POCs.

What is the business problem ITC Infotech aims to solve with its solutions and offerings?

Sushma Rajagopalan: Technology is reshaping companies across industries, disrupting established businesses & business models, while creating newer efficiencies and opportunities. The rate at which digital technologies are disrupting value chains of yesteryears is unprecedented. ITC Infotech leverages the power of disruptive technologies and co-create value for world leading businesses through Digitaligence@work.

ITC Infotech’s Digitaligence@work is aimed at helping clients differentiate and disrupt their business. The company’s solutions and services helps clients enhance efficiencies and experiences – user experience, employee experience and customer experience.

Digitaligence@work looks at digital disruption through the lens of a three point continuum of Information, Insights and Interactions. With digital technologies and a proliferation of connected products and devices, the world is seeing an explosion of data. However, most enterprises and decisions makers today are data rich, information poor. ITC Infotech’s Digitaligence@work co-creates intelligence for clients by integrating diverse data sets. Through the use of sophisticated analytics, this information is further simplified into actionable insights, with diagnostic, predictive & prescriptive analytics. Going one step further, Digitaligence@work uses insights gleaned from various sources of information to design interactions – engaging stakeholder effectively, while significantly enhancing their experience.

In the Digital era, the only way to stay competitive and sustain growth is by differentiating or disrupting. Digitaligence@work helps ITC Infotech’s clients do exactly this: re-envision the future.

ITC Infotech has also instituted multiple initiatives across the entire organization to deliver on the promise of Digitaligence@work. These initiatives have been conceptualized to harness the true potential of digital transformation, and help clients create an agile and responsive future ready organization.

The company has instituted an “Innoruption Lab” to incubate disruptive innovation – the lab focusses on R&D and accelerates innovation through POCs in areas such as Digital Supply Chain, Mobility, Internet of Things, AR/VR, BOTS and Cognitive Automation.

In 2015, ITC Infotech launched its flagship annual technology innovation & co-creation platform – iTech. The platform focuses on accelerated solution development leveraging emerging and disruptive technologies to address some of the most challenging problems faced by clients across industries.

ITC Infotech is also engaging with stakeholders across its ecosystem to foster technology innovation. iTech 2016 launched a new segment ‘Showcase’, a unique platform designed to connect technology startups and their solutions directly with business users.

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