9:03 am - Wednesday December 13, 2017

CBLPro Making Learning Easy and Entertaining

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Mrs. Debadrita Sengupta

CBLPro Making Learning Easy and Entertaining

As per the old trend of learning, most people associate learning with formal education at school, college, university etc.  We are all told, from an early age, that we should get a ‘good education’.

Probably it is true that a formal education and the resulting qualifications are important. Education may maximize our potential to find better, more satisfying jobs, earn more and, perhaps, become more successful in our chosen career. However, ‘schooling’ is only one type of learning. There are many other opportunities to further your knowledge and develop the skills you need throughout life. Knowledge can be acquired and skill-sets developed anywhere – learning is unavoidable and happens all the time.

In fact, the world is changing rapidly and it’s imperative that organizations both Educational and Non Educations Corporations with a long term vision needs to incorporate the benefits of technology and new formats of learning. Learning today is no longer an option, but a center piece for an organizational growth. Learning helps organization aligns its employees to understand and appreciate the business objects and empower them with tools to support and achieve the business outcomes. The size or employee strength is not a measure to inculcate a culture for learning, all organizations small or big needs to understand, appreciate and focus on this area which would help them grow a rock solid foundation. To bring a huge change in education system by providing efficient, innovative and excellence solutions, CBLPro eSolution pvt ltd (CBLPro) has come into existence as a noticeable name among the few other companies.

CBLPro eSolution pvt ltd (CBLPro) is a company into eLearning and related domain. They support schools, universities and Enterprises transform their knowledge sharing methods and bring in quality while reducing total cost of ownership. Since inception, CBLPro has been focused on training using technology. They have been involved in the development of a variety of learning courses and multimedia solutions.

CBLPro builds learning solutions. Creating meaningful learning experiences since its inception, CBLPro knows how to deliver apt learning solutions for customers across business verticals. Their heuristic approach aims at delivering an immersive learning experience for maximum impact. The company follows a strong, result-oriented process to ensure our clients’ training needs are fulfilled effectively. They focus on addressing your training needs, using their experience and expertise to create training that works. Their team has expertise working with various e-Learning tools; and coupled with their learning design experience, they can help you with various aspect of training.

Implementing learning process in e-learning and supporting schools and other academic organization is a challenge on account of various factors, which CBLPro has successfully achieved by adopting learner centric approach rather than traditional learning centric approach. Thoroughly analyzing your learning needs, the company delivers tailor-made, scalable and robust solutions.

CBLPro has been working with only motto to “learning made easy and entertaining”. The company aims to take the pain out of learning and help learners appreciate the value of learning and get them to ask for more. Their proposed strategy to Enterprises is on improved articulation, gamification and recognition. Today with the penetration of the mobile and tablets, the landscape of any time / anywhere learning has increased four folds and CBLPro intends to help Enterprises train their employees to motivate them and out think / out maneuver their competition.

CBLPro’s model is different, they don’t engage through Sales teams, but their Engagement managers own the customer end to end, hence there is no slip between the cup and the lip. Commitment is delivered through continuous communication and collaboration through all stages (pre development, development and post development), hence delivering the best TCO and Delight.

CBLPro’s expertise in the field of e-learning education translates into a differentiated value proposition and stimulates time-to-market for clients. CBLPro has a lot of customers through direct engagement and through established Go to Market (GTM) models. However most of the customers tie us down with contracts which don’t allow us to share details, as their business process is linked to the leaning platform. Till date CBLPro has engaged with more than 20 customers globally and we have the following companies like Pearson, Simplilearn, Harbinger Group as a part of our GTM engagements. CBLPro’s efficient and flexible world class e-learning development process zero downs risks of future failures and creates easy solutions that meet present as well as future demands.

One of the editors of The CEO Magazine, in a conversation with Mrs. Debadrita Sengupta, Founder Director – CBLPro eSolution Pvt ltd (CBLPro)

TCM: How many employees are working here? What kind of culture exists in the company?

Debadrita: We have more than 50+ professionals in India and the US. Given that retaining talent today requires a different mindset, we believe in empowering our professionals and giving them the maximum flexibility including work from anywhere / anytime. However the same is controlled through stringent goals and KPI’s which is connected to the performance incentives.

In a nutshell, for us and our professionals the customer commitment is sacrosanct, other than that all flexibility is available.

TCM: How does the company build a successful customer base?

Debadrita: CBLPro believes and knows that there is no better marketing model than word of mouth and cross reference. We strongly believe in delivering the best TCO and Delight to our customers and hence they become our strong advocates and many a times help us grow our revenues through reference.

In addition we intend to spend handsomely in CY 17 and CY 18 in print and digital marketing to reach out beyond our engagement circles.

 TCM: What are the major milestones for the company since founding?

Debadrita: CBLPro is growing more than 300% year over year. Most of the growth is contributed towards making learning easy and entertaining for the Enterprise.

TCM: What is the business problem it hopes to solve with its solutions and offerings?

Debadrita: In addition to standard eLearning offerings like Assessments, Web Based Training (WBT), and Instructor based training (ILT) and Blended learning (a smart mix of all), CBLPro specializes on Gamification and Mobile Learning.

Gamification as the term implies intends to add the required fun into the decoction, which is applicable for school level learning as well as corporate learning. For example, if we have to introduce addition to a toddler, then CBLPro would like to use the concept of Snake and Ladder game to help the learner understand the fundamentals of the concept and this also helps in the application of the learning.

On the other hand, if we have to explain the importance of Time management for corporate professionals, then we may use a dart game. Hence, an increased interest of the learner as he enjoys the cycle of learning.

In an Enterprise we work with the L&D Department to understand the business and then relate the learning objectives, so that the professional appreciates the application and the learning associated.

The Mobile learning part helps in using technology to extend the contemporary learning across to the learner and provide the required flexibility.

Gamification today is no longer a child’s play, it has already becomes a competitive differentiator in the west. It not only employers employees but also motivates them to deliver more than their peers. Hence creating a competitive and innovative environment within the organization, this acts as a foundation of its growth.

TCM:  Please tell us about Road Map and Future Plans of your organizations.

Debadrita: CBLPro’s vision is as follows –

  • ISO 9001:2015 by CY 17
  • More offices in India and International offices in CY 18
  • Grow more than the market YoY
  • Feature in the Best Employer of the Year by 2020

TCM: Why would you like to come in this special issue publication?

Debadrita: Gamification is a powerful tool for Enterprises, Educational institutions and Publishing houses. Not many in our industry understand or appreciate the importance; hence if the magazine reaches out to its readers on Gamification the response spectrum would be huge.

Hence it’s imperative for the magazine to publish about the company which specializes in gamification and kindly note in all industries.

 TCM: How do you learn in your life and what is your biggest dream?

Debadrita: Learning is a never-ending process and all successful people learn from the ecosystem where they thrive. I would like to make CBLPro the best employer in the next 3-4 years, because happy employees can provide customer delight every time.

TCM: What was your journey like to get where you are?

Debadrita: I had a very humble background and hence started very early as a private tutor, helping children achieve their academic aspirations. Then I moved into teaching formally and was engaged with school in Bangalore, connecting with students to understand how we can help them succeed.

I realized that in addition to standard schooling students of this millennium would need supplementary support to excel and hence I Joined Educomp to understand how they are making a difference as a leading K12 solution. Then I moved to corporate training with a leading eLearning company, before I decided to start on my own.

Founder Director – Debadrita Sengupta 

Leadership and Team at CBLPro is a dynamic initiative founded and led by Mrs. Debadrita Sengupta. She is a teacher, curriculum developer, Instructional Designer and eLearning consultant for past 16+ years. Her strong determination and vision have road mapped to establish the organization and nourish the learning procedure. Moreover, she and her team believe in time and quality management for customer satisfaction.

Prior to her experience, she focuses on delivering end to end eLearning solutions for corporate, K12, Universities and training institutes. Her work also includes development of WBT, ILT, Mobile Learning, Web Design & Development, Trainers guide, Manuals, Lab Assessments and many more. The primary focus of her and CBLPro is to spread across globe and support various business organizations in the ground of learning within a feasible price. Along with she also wishes to raise the standard and effectiveness of learning process.

There is no addiction like success and Entrepreneurship provides an opportunity to indulge in it to the maximum. If anyone wants to make a difference and has a desire to chase his / her dreams, then entrepreneurship provides a great platform to try and succeed.

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