Mahul said, “e-commerce, especially B2B e-commerce, is a very challenging area for a communicator. Now it has become a battlefield with competition intensifying for mindshare as B2B and B2C demarcation slowly blurs in this e-commerce space. I am humbled to receive this recognition.”
He has been a senior journalist for a decade with publications like The Economic Times, CNBC TV 18 group, New York Times India partner FC, Reuters, and DNA. Prior to mjunction, he was head of corporate communications and branding with Ambuja Neotia Group and also managed media for RP-SG group. Mahul is a guest columnist on luxury with The Economic Times -ET Retail. He is also author of “Decoding Luxe”, a first-of-its-kind book on luxury brands.He has also completed two films as a lead actor. His debut short film was selected and screened at 69th Cannes Film Festival where he was invited in May 2016 for the screening.