12:05 am - Wednesday October 18, 2017

The Redwood Edge offers unique services to conduct trainings on customized modules.

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Prakash Rohera

Tailored as per the client requisites,

The Redwood Edge offers unique services to conduct trainings on customized modules.

To maximize the productivity and efficiency of any business, be it a new startup or an established company, it is essential to have access to the right information, knowledge, and alignment.Small and large, both types of businesses are increasingly availing the services of corporate training consultancy, to prosper specially during a weak economic climate.Very few firms deliver truly tailoredconsultancy support as per client requisites.The Redwood Edge,therefore, has positioned itself as a noticeable entity in the market.  The company’saim is to translate the understanding of information, industries and business trends into value for their global network of clients.

The RedwoodEdgeengages clients at all levels of the organizational hierarchy from conducting performance coaching with CEOs, to create Executive Skill Development Programs for Senior Leadership Teams, to facilitate large scale company-wide staff trainings.All this forms the core of the various training programs they provide. The company also deliverskey note addresses and motivational sessions for large audience sizes.

Providing corporate training solutions to different industries is a challenge on account of various factors, which The Redwood Edge successfully addresses by adopting a customer centric approach rather than a traditional training centric approach. Thoroughly analyzing the business needs and industry requirements, the company delivers tailor-made, cost-effective, scalable and robust solutions.

The company’svaried experience across theindustries of Banking, Insurance, Information Technology and many others,translate into a differentiated value proposition and stimulatetime-to-market for clients. The Redwood Edge delivers comprehensive services to one hundred forty businesses includingAditya Birla Group, Bank of Ceylon, Barclays, Boston Consulting Group, BNP Paribas, Capgemini, CBRE, Credit Agricole, Credit Suisse,Dr. Reddy’s, Edelweiss, GE, Glenmark Pharma, Godrej, HDFC Bank, HSBC, ICICI Prudential Bank, IDBI Federal Insurance, JLL, JSW, Mercedes Benz Financial, NBI, NCR, RBL Ltd, Roche Pharma, SBI Mutual Fund, Tech Mahindra, Times Internet, Vodafone, Yes Bank to name a few.To their credit, they have above 130,000 participants across all levels starting from Front Line to Senior Management and have conducted over 2500 Workshops in more than 25 countries like Australia, Bangladesh, Bahrain, China, Germany, Indonesia, Kenya, Malaysia, Nepal, Philippines, Sri Lanka, Singapore, Taiwan, Turkey, USA, UK, UAE, Vietnam etc.To optimize training operations, they have also entered into strategic collaborations with a number of Multi-National Companies.

Founded in 1997, The RedwoodEdge has been recognized and awarded several times  including HR Vendors Award for Best Management Training Providers in 2016, Rajiv Gandhi Shiromani Award, International Achiever’s Award, GE Award and ShikshaBhartiPuraskar.

On being asked by The CEO Magazine about how the company offers a differentiated and unique service to clients, Mr. PrakashRohera, Corporate Trainer and Mentor at The Redwood Edge shared: “We pride ourselves on our module customization and value addition because we firmly believe that value is created at every step and in practical implementation of the concepts and experiences shared in the room. A deep understanding of the client’s requirements and the ability to translate them into participant-centric programs has been the hallmark of The Redwood Edge.

The CEO Magazine, in a conversation with Mr. PrakashRohera

TCM: How does the company build a successful customer base?

Prakash:The Redwood Edge is recognized as a Skill Enhancer with its Customized Programs and Services to reflect the client’s requirements. We take prideon ourstrong content and delivery and our presence in the industry is marked through client recommendations, and word of mouth. Our customer base is mainly based through repeat business. This is reflected in us having done more than 50 plus sessions for several clients.

TCM:What are the most effective marketing initiatives or programs you have used to promote your business?

Prakash:We are basically active through Word-of-Mouth, Client Recommendations, Visibility on Print and Social Media, Public Speaking and Key Note Forums.

TCM: Please tell us about the Road Map and Future Plans of your organization.

Prakash:TheCompany’s plans to have more international sessions in future, clearly points towards our expansion. Going forward is all about grading ourselves and keeping up with the trends. The internal expansion sketches include the research team strengthening and creating a better talent pool for effective content, delivery and implementation.

The Spirit behind the success

PrakashRohera

PrakashRohera, a highly accomplished and renowned International Trainer and Speaker, has extensive knowledge and understanding of market dynamics with his experience of over 30 years. He carries wide ranging experience of 11 years with HCL Limited, Citibank NA, and Bank of America along with 19 years in Corporate Training since the inception of The Redwood Edge in 1997. His contribution in the field of training has been widely recognized across organizations, industries and countries.

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