10:48 pm - Monday October 23, 2017

STORY provides a full-fledge service pertaining to the ecosystem of experiential

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Amit Gupta (Founder & Director of STORY)

Understanding of clients’ objective,

STORY provides a full-fledge service pertaining to the ecosystem of experiential

STORY provides its services in all areas pertaining to the ecosystem of experiential. Organizing a successful event or brand activation has always been a herculean task. Right from selecting the appropriate event, to securing the right staff, to creating an eye-catching booth design, to identifying the promotional tactics; these all or even more than these are common event challenges that are not easy to handle. An event marketing agency today, needs to have the expertise to create and execute a customized plan that will accomplish the client’s goals and deliver expected and positive services. Among the plethora of event management firms existing in the country, STORY has positioned its name as noticeable brand in the market.

Incepted in 2007, STORY is Events & Experimental Marketing agency which is well known for its expertise when it comes to engaging audiences at events, knowing which promotional tactics to use, and how to troubleshoot onsite issues. Having been in the fraternity for almost a decade, the agency today enjoys a sterling reputation in the world of brand marketing, owing to its integration of sincerity, strategy development, creative vision and technological edge to meet its client’s objectives.

Implementing solutions in event and experiment industry is a challenge on account of various factors, which STORY has successfully achieved by adopting a customer centric approach rather than traditional profit centric approach. After thoroughly analysing your business needs, the company delivers tailor-maid, cost-competitive, scalable and robust solutions. Strategically headquartered in New Delhi at a commercial township location, STORY offers a wide range of services in all areas pertaining to the ecosystem of experiential that include conceptualization, development, management and execution of all genres of events, be it Corporate Events, Live Entertainment, Exhibitions, Conferences, Employee Engagement programs, Award Shows or Incentive Travel, etc.

STORY’s experience to work in different industry translates into a differentiated value proposition and stimulates time-to-market for clients. The company delivers comprehensive services to over thirty two businesses including the likes of HCL, Havells, Ricoh, SIS Group, Panasonic, Jabong, Zee, and others. STORY’s transparent, efficient and flexible world class event management process zero downs risks of project failures and creates powerful solutions that meet present as well as future demands.

A question is inevitable that why should STORY’s services be availed. There are several other service providers serving their business with their own methodology. But what differentiates STORY from many others in the field is that it is acutely conscious of social environmental footprints. An important factor that differentiates STORY from other event management agencies in the country is that at STORY, the objective is never to just execute an event. Custodians at STORY believe in stepping into the client’s shoe, understand their psyche and then design and execute a stunning experience that meets their desired objective.

The CEO Magazine, in a conversation with Mr. Amit Gupta (Founder & Director of STORY)

TCM: How does the company build a successful customer base?

Amit: At STORY the aim with each client is not just to service them as an event partner but become a companion that can share their load and help them in meeting their event-related objectives. Clients of the agency have found transparency, genuineness, innovation and ROI in STORY, because of which they have stood by the company ever since its inception and have thus, become important members of the STORY family.

TCM: What are the most effective marketing initiatives or programs you have used to promote your business?

Amit: Surprisingly, in all the years of its working, the agency has never used any technique or medium to market itself. In this regard, the biggest strength for STORY has been the ‘positive word of mouth’ from our clients who have appreciated our work & efforts every step of the way.

TCM: What are the major milestones for the company since founding?

Amit: At STORY, the belief is that every event that the agency curates is a milestone in its own self. However, a few of their proudest achievements are-

  • Establishment of in-house technological innovation wing, which provides customized tech integrated solutions to events.
  • Partnership with different allied industries such as digital, travel, finance & others to become a comprehensive single service agency to our clients.
  • 3-Management and execution of the World Culture Festival in 2016, the biggest spiritual congregation around the world.

TCM: Please tell us about Road Map and Future of your organizations.

Amit: The roadmap at STORY now is to focus more on international events and establish itself as a premier national and international event Management Company. The organization aspires to encourage more transparency in the business of events, facilitate the ease of doing business, add to the talent pool of the enterprise and contribute immensely towards the overall growth of the events industry.

In the future, STORY will be launching a first ever online portal where people who need event management services will be able to find the solutions to their problems online. This will be a ground-breaking initiative that will take the umbrella of our services to Tier-2 and Tier-3 cities, where the demand for event management is rising by the day.

The Spirit behind the success

Mr. Amit Gupta (Founder & Director of STORY)

Amit has laid the foundation stone of STORY and holds the responsibility of Director at the company. He is a seasoned marketing professional with over 15 years of experience in working with some of the top brands of the country. Prior to STORY, Amit was working in the creative wing of Ogilvy & Mather Mumbai, helping brands create immersive advertising campaigns. He credits his success in the events world to his work in the ATL segment that helped him develop a clear understanding of a brand and its custodian’s psyche.

Being an entrepreneur Amit loves the aspect of freedom, ability to experiment, creativity and the sense of limitless achievement.

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