Career Anna Creates Job Oriented Education Ecosystem
The CEO Magazine ● New Delhi
Students come from different backgrounds in India. To be job-ready in this competitive age, everyone has to go through certain challenges. They need someone to guide them throughout the preparation process. Career Anna has strong mentorship program on board where credible experts come forward to help students get through the exams. This Gurgaon based Career Anna offers live classes, recorded classes, assessments and personal mentorship at an affordable cost to enable students get strong hold of core subject areas like English, Quantitative Aptitude, Reasoning and General Awareness for their career growth. The company assists students to leverage the power of Analytics, Mobility, Social Collaboration and Vernacular to prepare effectively with a customized approach.
Career Anna commenced its education and training business in 2004. As a leader in career education, it has over 25,000 unique customers so far. Since eighteen months of its inception, they have collaboration with more than 100 educational institutes and 175 products. The company boasts of over 5.42 lac registered users and more than 160 mentors and faculties. Having eighteen workers, the company has well established itself to compete with Mock Bank and Online Tyari. Career Anna was the only Ed Tech company to make the cut to top 10 of the BITS Pilani Conquest 2015 and is also the part of NASSCOM 10,000 Startups Program.
Now it is planning to launch mobile devices like Tablets, SD Cards, Pen Drives etc. It also aims to go global in emerging and developing economies in two years time, since these countries still have the dearth of quality training in core subject areas needed to excel in career.
“When we started off, our purpose of having strong in-house content team was mainly on providing customized study modules. As we grew and engaged with customers more, we realized the need of transitioning education training from push-based model to pull-based. Now, students suggest us what course material they need and we are able to serve them in a quick timeframe possible (within 5 days). We are closely engaged with our students and we gather their feedback and improve our content quality and delivery,” a spokesperson of Career Anna told The CEO Magazine.
Varun Saxena, who started Career Anna, holds a B.Tech degree from a premier government institute. He has worked in industry as SAP Consultant for couple of years and pursued MBA from NITIE Mumbai. He has served Business Wipro Technologies before starting Career Anna. He has also authored couple of books on banking and MBA preparation. He had been associated with multiple online education forums before starting Career Anna and hence he understands what the student needs when it comes to the Banking, Government Jobs and MBA exams.
Most of the existing online and offline players are dependent on outsourced content and are not able to serve the students properly. Career Anna is the only platform where students get what they need and not what platform has. The courses offered at Career Anna are extremely state-of-the-art and industry relevant. This high-growth, end to end career commerce platform helps career dreamers realize their career aspirations. Equipped with personalized 24×7 student mentoring, high quality IP-protected in-house built content (in more than 7 Indian languages including English) that can be accessed even with limited internet access, Career Anna is building a job oriented education ecosystem. It delivers products through both web and mobile app. It uses hybrid model of Gamification, Intelligent Algorithm and Data Mining to make learning more efficient and innovative.
Speaking about robust personalised platform, Career Anna said, “Today we have equal focus on products and services, with the aim to learn as we provide services, and use this learning to launch breakthrough products substituting services in near future. Gradually replacing the word “automation” with “personalized automation” in online coaching space. Simultaneously, introducing courses in vernacular languages to assist those students who take exams in regional languages.”
Career Anna team believes that the students will earn much higher returns on their investment through their integrated Ed-tech platform. It not only helps them save money, but also in getting the value add which transforms to achieving desired results. Career Anna has quite a few expansion plans to serve this sector and is seeking continuous support and guidance from all the stakeholders who are bullish on the education system.
The company is moving towards a mission to improve the quality of education and heightening the probability of a better employment opportunity to the youth.