4:36 pm - Wednesday January 24, 2018

Sunday- A Health conscious, new-age online mattress brand ..that offers customers high quality sleep products

1 respond
sundayrest CEO

Sunday- A Health conscious, new-age online mattress brand ..that offers customers high quality sleep products

A 100-nights risk free trial and Same Day Delivery are the USP of the brand

Our Correspondent

Sunday founder Mr. Alphonse Reddy’s vision was to disrupt the space by bringing high quality sleep products and services to Indian households. Alphonse brings retail, operations and start-up expertise in Sunday (www.sundayrest.com), it is his second venture in the retail and sleep spac. Sunday is considered as India’s first sleep focused online start-up, that aims to offer internationally certified products such as Mattresses and Pillows that have been developed after extensive research of almost a year.

All key raw materials are certified by European agencies (Euro Latex, Oeko Tek 100) to make sure that the products are not only comfortable but meet international health standards. Sunday’s Latex Plus mattress is the first fully certified mattress in India.

Sunday sourced the latex from the most advanced factory in the world, in Belgium. The design of their marquee products was led by acclaimed Japanese designer, Hiroko Shiratori.

Since most mattress brands take 7-14 days for delivery, and dont really meet basic quality standards, customers usually don’t purchase these products online. But Sunday attracted customers by offering same day delivery of mattresses. Though it’s currently being offered only in Bangalore, it will be available soon in Chennai , Hyderabad, Mumbai, Pune, and Delhi. The customer is eligible for a 100% refund if they decide to return the mattress. Their products were also tested by people across different Indian cities in both summers and winter months to make sure that they are suitable for different profiles of customers in different climatic zones.

“ Sunday was started with a need to fill the gap in a space that is somewhat cluttered & confusing – it is not easy, after all, to choose a mattress. A key endeavor is to pair great products with a simplified and hassle free buying experience with special initiatives such as 100 nights risk free trial and same day delivery.” said an executive of Sunday.

Lead investors in Sunday include Anand Morzaria and other co-founders of PennyWise Solutions Private Limited – a digital services company acquired by Ogilvy & Mather in 2013. A team of highly qualified professionals operate the company, who comes with previous experience of running Fabmart (www.fabmart.com), India’s first and largest market place for sleep related products. The team has a collective experience spanning across companies such as Fabmart, Flipkart, KFC, Peter England, Delta Partners, etc. and with educational degrees from institutes such as BITS Pilani and INSEAD France.

Key Official
Alphonse Reddy
Founder & CEO, Sundayrest

Alphonse Reddy is the Founder & CEO of Sunday (www.sundayrest.com),India’s first online only sleep focused venture.
Prior to founding Sunday, Alphonse was the founder of Fabmart, India’s first and largest e-commerce market place focused on sleep related products. At Fabmart, he was instrumental in offering “100 night risk free trial” for mattresses, which was the first in the Indian market. The same is now being extended to Sunday products.

He comes with over a decade of experience across technology, sales & distribution, strategy and private equity domains. He worked with Flextronics and Sasken in London before joining Delta Partners to work in their strategy consulting and investment teams. Alphonse holds an MBA from INSEAD Business School, France and is a graduate in Engineering from BITS, Pilani.

Alphonse returned to India to pursue entrepreneurial opportunities in the burgeoning online retail and technology space, where he founded Sunday. Travelling is his passion; he has traveled to or worked in over 40 countries as of now.

Don't miss the stories followThe CEO Magazine and let's be smart!
0/5 - 0
You need login to vote.

To be attributed to Mr. Samir Saraiya-ThatsPersonal.com

How Startup Xperts helps StartUps to Excel in Business

Related posts
  • Jatin

    Pathetic service, i have reviewed them on there FB page and on there website and they have removed my comments and blocked me and my wife from commenting on there page. When my wife posted the review on there website they moved that review deep down below on the reviews page so that people don’t read it. By this you can get an idea how big fraud they are, using some cheap quality material and then Looting people’s money. They don’t post the bad reviews at all so that people think it’s the best mattress in the world, but thank god they can’t remove the reviews from Google.
    I have barely used the mattress in last 1 year as me and my wife were out of town for around 4 months and we have used it with most precaution and care and only for 8-9 hrs a day and we are only 2 people in the house, then also this piece of crap is deformed and these guys claim to be best in the market. They called me and said every company has same policy or warranty and when i asked why the quality is not same then there is no answer. They are asking me to pay 25% of current MRP to get my mattress replaced, which again might create issue. They claim to be aggressively priced because there quality is too low and they will earn more money through warranty claims. Increased 3k in a one year time.
    Guys humble request if you want your money to be a good investment and want peace of mind then please don’t buy this mattress, don’t be fooled by the +ve reviews on there website and FB as they remove/don’t post -ve reviews. I doubt all those 5* reviews could be there family and friends.
    DON’T BUY….