Colombia Audience Network Powers Over 55 Percent of Page Views Across Top 10 News Content Publishers on Mobile
The platform serves personalized content and video recommendations in addition to branded content serving more than 9 billion native recommendations per month. That translates into millions of hours of engaged time spent by consumers reading content and watching videos via the Colombia Audience Network in over 11 languages.
Along with Times Internet’s owned properties, the other properties that are working with Colombia include Network 18’s premium publications such as News 18, Firstpost.com, and other leading news publications like Punjab Kesari, Sandesh, Dinakaran, Udayavani, The Tribune, India TV, Bartaman Patrika, Andhra Jyothy and more.
The Colombia Audience Network generates its personalized content recommendations via Times Internet’s proprietary advertising technology which reviews more than 4,000 data points across the 250M user base to generate personalized recommendations.
Colombia Audience Network’s continued expansion of its publisher network across all major verticals in India elevates the content marketing opportunity for brands and publishers. It significantly increases a publisher’s ability to strengthen their relationships with the biggest marketers including the Top 500 brands in the country. Brands, on the other hand, benefit by getting their content discovered via a large network.
The platforms’ increased consumer relevant advertising not only helps publishers earn more revenue but also helps elevate their publication’s brand value for top marketers of the country. The platforms’ deep analytics that goes to the extent of providing key audience information, such as what audiences are responding to chosen content and one of the largest user reach – make it the most preferred platform for marketers.
While talking about the partnership, Chief Revenue Officer, Times Internet – Gulshan Verma, said, “We are very excited to see Colombia Audience Network reach over a quarter of a billion users globally driving further engagement for marketers and publishers. Today, the Colombia Audience Network is not only the largest content discovery platform in India but also is directly powering majority of the page views in the ten largest publisher groups in India. This will allow marketers to feel comfortable working with the platform not only in terms of the scale and the products we offer but also the quality of our premium publisher network.”
*Basis the ComScore Feb Media matrix.
About Times Internet Limited
Times Internet, India’s leading digital products company and the digital venture of Times of India, India’s largest media and entertainment group. Reaching over 200m visitors each month, with businesses across content, entertainment, classifieds, and transactions. Times Internet Limited websites are among the fastest growing Web / Mobile based networks worldwide. A powerful portfolio of world class product brands that are market leaders in the country which reaches, engages and ultimately transacts with customers in their preferred medium. TIL is playing a key role in accelerating India’s digital transformation with their brands and platforms across news, entertainment, and necessities across languages across age groups. TIL creates a meaningful connect with the consumer across urban and rural India based on his passions and insights and provides unique insights into their online behavior and helps create exclusive experiences.